Photo Flash: Claire Sinclair Helps Hard Rock Cafe Las Vegas Kick Off PINKTOBER

Hard Rock Cafe on the Strip turned the building pink today in honor of breast cancer awareness by hosting a ribbon cutting ceremony featuring PLAYBOY's 2011 Playmate of the Year and star of PIN UP at Stratosphere, Claire Sinclair. While at the cafe, Claire unleashed her inner artist by decorating a commemorative pink guitar, an activity that many of the bands scheduled to perform at Hard Rock Live will take part in as well. Proceeds from the auctioned guitars will benefit American Cancer Society, an organization that invests in breast cancer research to find, prevent, treat and cure the disease as well as providing free information and services to people fighting the disease and helping women get potentially lifesaving breast cancer screening tests. Scroll down for photos!

Hard Rock's 15th Annual PINKTOBER program continues throughout September and October with breast cancer awareness walks, pink fashion shows, high-energy concerts, PINK menu offerings, "PINK Sheets Rooms" and more. Guests are invited to join the fight against breast cancer at Hard Rock Cafes, Hotels and Casinos worldwide by raising awareness and funds for a cause that affects millions. Proceeds from the campaign will support research and awareness-driving efforts for various breast cancer charities around the world.

About Hard Rock International - With a total of 190 venues in 58 countries, including 144 cafes, 21 hotels and 10 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. HRI owns the global trademark for all Hard Rock brands. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the company's two most successful Hotel and Casino properties in Tampa and Hollywood, Fl., both owned and operated by HRI parent company The Seminole Tribe of Florida, as well as other exciting locations including Bali, Biloxi, Chicago, Cancun, Ibiza, Las Vegas, Palm Springs, San Diego and Singapore. Upcoming new Hard Rock Cafe locations include Seoul, San Juan and Marseille. New Hard Rock Hotel projects include Daytona Beach, Abu Dhabi and Shenzhen and Haikou in China. For more information on Hard Rock International, visit www.hardrock.com.

Photos by PhotoFM.com.