Director of Communications and Marketing

Position Summary

The Director of Communications and Marketing (DCM) will unify and lead the strategy, implementation, and evaluation of all direct sales, brand promotion, and institutional communications for the Folger. This individual will be a collaborative senior leader who will shape this new role and form a single, internal “agency” charged with serving all communications and marketing needs of the Folger, ranging from institutional communications and campaigns to specific programs across all operating units, including Programming, Collections, Institute, Education, Development, Human Resources, and Finance and Operations. The DCM will refine and implement the opening campaign strategy, developed in partnership with Truth & Consequences agency. The campaign will inform a model for annual marketing efforts to promote the Folger’s comprehensive array of programs, attract new, more diverse and engaged audiences, and achieve revenue and attendance targets. A member of the senior leadership team and reporting to the Director, the DCM will build and lead a team that includes the Head of External Relations, the Digital Managing Editor, the Communications and Social Media Manager, and the Events Publicity and Marketing Manager. For the full position announcement, please visit ArtsConsulting.com/Employment