Skip to main content Skip to footer site map
MJ to Present $20,000 in Scholarships for HBCU Students in Celebration of HBCU NY Football Classic

MJ to Present $20,000 in Scholarships for HBCU Students in Celebration of HBCU NY Football Classic

The cast of MJ and more will be taking part in a pep rally open to the public in anticipation of the historic game in Duffy Square on Friday, September 16, 2022.



MJ will partner with Color Farm Media, Reggie Van Lee and Nico Sidoti to present two $10,000 scholarships to previously selected students from Historically Black College and Universities in celebration of MJ's sponrosing of the 2022 Toyota HBCU New York Football Classic presented by Walmart: Morehouse Tigers vs. Howard Bison football game.

"Color Farm Media is proud to support MJ and this innovative and meaningful partnership with the HBCU Football Classic," says Co-Founders of Color Farm Media Erika Alexander and Ben Arnon. "HBCUs are more important than ever and are essential to advancing the future of our country. We are thrilled to present scholarships to very deserving students at both Morehouse and Howard. Color Farm's work focuses on storytelling, and advances a narrative that rebrands Blackness and enables HBCU students to rise to the height of their potential where there are no limitations to their dreams."

As previously announced, MJ is partnering with Sports Eleven05 and Van Wagner Sports to present the 2022 Toyota HBCU New York Football Classic presented by Walmart: Morehouse Tigers vs. Howard Bison football game on Saturday, September 17, 2022 at Metlife Stadium; the first time the game has been played in the tri-state area in 8 years. This history making partnership is the first of it's kind between a Broadway show and the HBCU Football Classic.

"We're excited to have MJ the Musical as a Broadway partner, says Co-Founder of Sports Eleven05 Andrew Baker. "To understand the type of energy they're bringing, you have to go see the show. Their dedication to the community speaks volumes."

Together, MJ, Sports Evelen05 and Color Farm Media will host a pep rally open to the public in anticipation of the historic game in Duffy Square on Friday, September 16, 2022 from 3:00PM-6:00PM. Appearances will be made by the cast of MJ, the Morehouse Tigers and Howard Bison marching bands, and more. MJ cast members Michele Mercedes and Apollo Levine are set to host the event, with Will Traxx "Voice of the City" serving as the pep rally's official emcee. Hot 97's DJ Spazo will DJ the event.

The first edition of the Toyota HBCU NY Football Classic, presented by Walmart renews the historic rivalry between two premier institutions rich in heritage and tradition, both on and off the field. Celebrating the tradition and pageantry of the HBCU gameday experience, the game's halftime show will feature spectacular drum line performances and the battle of the bands between Morehouse's "House of Funk" and Howard's "Showtime" marching bands. The Black National Anthem will be performed pre-show by a cast member from MJ.

MJ is directed and choregraphed by two-time Tony Award winner Christopher Wheeldon, with a book written by two-time Pulitzer Prize® winner Lynn Nottage. MJ is the winner of four 2022 Tony Awards, including Best Leading Actor in a Musical (Myles Frost) and Best Choreography.

Tickets are available at the Neil Simon box office and at www.ticketmaster.com.

ABOUT COLOR FARM MEDIA

Color Farm Media is a 21st century entertainment, innovation, and social impact company. They are the "Motown of film, TV, and tech." They develop and produce premium-quality scripted and unscripted content for motion picture, television, stage, and podcast platforms. Color Farm is co-founded by actress/writer/producer/activist, Erika Alexander (Maxine Shaw on Living Single) and media/tech entrepreneur, Ben Arnon. Color Farm has produced "John Lewis: Good Trouble" (CNN, Magnolia,Participant), "Finding Tamika" (Audible), "The Big Payback," and more. Color Farm's HBCU initiatives extend across every project it produces.

ABOUT SPORTS ELEVEN05

Sports Eleven05 is a New York Based minority-owned Sports & Entertainment company whose aim is to elevate the pageantry, excitement, and camaraderie associated with the HBCU Culture. Sports Eleven05 looks to expand the awareness of HBCU sports and education through their inaugural football classic. For inquiries about the game, call 833-NYC-HBCU(692-4228).

ABOUT VAN WAGNER

Van Wagner is a leading entertainment and sports agency, with global expertise in filmed and live entertainment, sponsorship sales, multimedia rights, and out of home advertising. Van Wagner, creates, advises, and sells on behalf of world-class teams, leagues, brands, properties, and colleges. An innovator in the sports and media business, Van Wagner is a global leader in high-impact broadcast visible signage throughout the MLB, NBA, NCAA, and international soccer, sponsorships sales, college multimedia rights, and in-venue content production at the world's biggest sporting events. For more information, visit www.vanwagner.com.





Related Stories

Industry Classifieds


More Hot Stories For You


New Musical OBSESSED, THE STORY OF DIANE WARREN...SO FAR in Development, Directed by Kathleen MarshallNew Musical OBSESSED, THE STORY OF DIANE WARREN...SO FAR in Development, Directed by Kathleen Marshall
December 5, 2022

OBSESSED, The Story of Diane Warren...so far, a new musical based on the incredible life of one of the most famous and successful songwriters of all time, is in development.

Building for the Arts Welcomes David J. Roberts as New PresidentBuilding for the Arts Welcomes David J. Roberts as New President
December 5, 2022

Building for the Arts announced that David J. Roberts will succeed Wendy Rowden as President. Rowden, who served as BFA’s President for eight years, will remain on BFA’s Board of Directors following her December 13, 2022 departure.

Carla L. Jackson Appointed Assistant Dean & General Manager at David Geffen School of Drama/Yale Repertory TheatreCarla L. Jackson Appointed Assistant Dean & General Manager at David Geffen School of Drama/Yale Repertory Theatre
December 5, 2022

Carla L. Jackson has been appointed Assistant Dean/General Manager at David Geffen School of Drama/Yale Repertory Theatre, joining the leadership team of James Bundy, Dean/Artistic Director; Florie Seery, Associate Dean/Managing Director; and Chantal Rodriguez, Associate Dean.

TO KILL A MOCKINGBIRD Faces New Legal TroublesTO KILL A MOCKINGBIRD Faces New Legal Troubles
December 2, 2022

In 2019 the producers of the Broadway adaptation of To Kill a Mockingbird sought to prevent small theaters around the country from staging an earlier dramatization of the novel. Now, the publisher of the earlier adaptation of the novel is seeking the stop the Broadway version of To Kill a Mockingbird from being staged at a variety of venues.

The Harriet Tubman Effect Launches Broadway Ticket Accessibility InitiativeThe Harriet Tubman Effect Launches Broadway Ticket Accessibility Initiative
December 2, 2022

The Harriet Tubman Effect has announced a  partnership with several Broadway shows to increase accessibility to tickets.