INDUSTRY: Social Insight Report - February 26th - WEST SIDE STORY & THE INHERITANCE Top Growth
With most ticket sales, purchasing decisions, and fan experiences happening online, a Broadway show's digital presence is more important than ever. In this feature, each week I'll analyze our exclusive Broadway Social Media data, highlighting the top growing plays, musicals, and upcoming productions.
Check out our exclusive Broadway show data and growth tracking chart, presented in the same format as our weekly Broadway Grosses, here.
Measures the total percentage increase in likes and follows over Facebook, Twitter, and Instagram over the previous seven days.
The top growing current Broadway musicals were West Side Story (11.77%), Girl From The North Country (5.36%), Beetlejuice (1.54%), Jagged Little Pill (1.54%) and Frozen (1.11%).
The top growing current Broadway plays were The Inheritance (2.26%), To Kill A Mockingbird (0.47%), Cursed Child (0.10%), Lincoln Center Theatre (0.01%).
The top growing upcoming Broadway productions were Plaza Suite (14.13%), Diana (6.12%), Six (3.44%), Company (1.86%) and The Music Man (0.99%).
BWW Tweet of the Week
The top growing shows this week on Facebook were Frozen (+821), Girl From The North Country (+642), Come From Away (+631), Six (+520) and West Side Story (+515).
The shows with the least growth were The Lion King (-747), Cursed Child (-448), The Phantom of the Opera (-359), Book of Mormon (-326) and Wicked (-307).
The Broadway shows which had the most growth being talked about on Facebook were West Side Story (+21,890), Frozen (+6,233), The Music Man (+6,026), Moulin Rouge (+2,180) and Company (+1,388).
The Broadway shows which are down most being talked about on Facebook were Hamilton (-20,223), Dear Evan Hansen (-10,286), Mean Girls (-2,604), Wicked (-2,176) and The Phantom of the Opera (-1,072).
Check Ins Growth
The Broadway shows up in check ins for last week were Beetlejuice (+1,395), Moulin Rouge (+1,142), Jagged Little Pill (+1,057), West Side Story (+904) and Frozen (+880).
The top growing shows this week on Twitter were Hamilton (+1,154), Dear Evan Hansen (+880), Beetlejuice (+831), Frozen (+663) and Mean Girls (+478).
The shows with the least growth were Book of Mormon (-127), Aladdin (-29), The Lion King (-22), Oklahoma! (-6) and Manhattan Theatre Club (3).
The top growing shows this week on Instagram were Beetlejuice (+3,342), Six (+2,942), Frozen (+2,910), Dear Evan Hansen (+2,894) and West Side Story (+2,813).
The shows with the least growth were Aladdin (-427), Oklahoma! (-23), The Lion King (39), Lincoln Center Theatre (45) and The Music Man (57).
In this section each week we'll visualize the last 50 tweets from the top growing play and musical, with more frequently repeated terms being largest and least used terms being smallest.
Top Musical - WEST SIDE STORY
Top Play - THE INHERITANCE