Marketing Manager (Advertising/Audience Development) - Theatre Bay Area

MARKETING MANAGER (Advertising/Audience Development)



Theatre Bay Area, one of the largest regional performing arts service organizations in the nation, is restructuring its marketing team to comprise of two (2) new full-time, salaried Marketing Manager positions with benefits: one with a focus on communications and marketing TBA’s programs; and the other focusing on advertising and audience development. Both positions will operate as a team to promote and market Theatre Bay Area, will work closely on a new branding campaign with a local consultant, and will report to the organization’s Managing Director.





MAJOR AREAS OF RESPONSIBILITY



Marketing and Advertising

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Design and implement strategies to promote and market Theatre Bay Area, increase audience engagement, and encourage greater public participation in its various programs.

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Lead efforts to develop and integrate effective, consistent, and accurate messaging, reinforcing Theatre Bay Area’s brand, through multiple channels.

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Responsible for day-to-day functions of multi-platform advertising program.

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Oversee delivery of existing advertising agreements for display advertising, email banners, web, print and e-classifieds, and poster/display sales at the TIX Booth.

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Manage and solicit new advertising sales in addition to online store sales and collection and placement of ads.

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Manage and monitor marketing budgets. (INCOME projections)

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Oversee the day-to-day needs of the Audience Database (formerly Bay Area Big List)



Communications

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Act as primary project manager for TBA “audience” communications and oversee content creation and delivery of email blasts, newsletters (e.g., “Theatergoer” and “Theatrelover”), and other online

communications.

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Write TBA marketing copy including e-newsletters, website, email, print, and online ads for TBA membership, programming and events.

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Design public relations and engagement initiatives to raise the profile of Theatre Bay Area, its programs, and the wider field.

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Research industry trends to analyze internal campaigns and improve e-marketing efforts.



Ticketing

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Implement business development strategies to support the growth of the TIX program (in-person and online) and enhance advertising sales.

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Serve as TBA liaison with TIX Booth program and its staff.

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Oversee and maintain all TIX Booth, tixbayarea.org and Theatregoer functions, including on-time delivery of TIX-related communications.

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Maintain relationship with active ticketing partners including Goldstar and TDC.

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Acquisition of direct discounted tickets.

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Manage ongoing analysis and reporting of user data set.





Qualifications

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Knowledge of Bay Area performing arts community with high interest in theatre. Passion for marketing, sales and customer service.

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Demonstrated experience developing and implementing successful strategies for reaching diverse audiences.

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Minimum 4 year experience in a relevant field.

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Exceptional project management, strategic thinking and time-management skills.

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Superior written communication skills across all areas of marketing with strong editing skills.

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Familiarity with Adobe Suite (Photoshop, InDesign, Dreamweaver, and Illustrator) and the ability to design for both print and web.

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Experience working with CRM systems, Microsoft Office Suite, and Mailchimp (or equivalent).

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Ability to work as a self-starter in a fast-paced, incredibly dynamic, team-based environment with limited resources and lots of passion.







Application process



Submit a cover letter addressing why you are the best candidate for this position, a

resume with references, salary requirements, and a pertinent writing sample

with “MARKETING MANAGER” in the subject line to:



Rachel Fink, Managing Director, Theatre Bay Area at rachel@theatrebayarea.org



Deadline: Priority given to applications received by July 14.