Marketing Assistant - Seattle - Broadway Across America

Title: Marketing Assistant– Seattle

Reports to: Director of Marketing

Classification: Full-Time, Non-exempt, Salary DOE



SUMMARY: The Marketing Assistant is a vital member of the BAA West Coast team. Working with the Director of Marketing and our national advertising agency, The Marketing Division (TMD NY), the Marketing Assistant assists in the tactical implementation of West Coast advertising and public relation campaigns for all of our season engagements.



JOB DESCRIPTION:

- Executes Ad plans with direction from Marketing Director; maintains communication with media reps, vendors, press agents, and venue partners

- Traffics all electronic, print and interactive ads for all engagements

- Traffics and distributes ads and collateral for Season Materials

- Facilitates approval process with shows and TMD NY

- Maintains all social media campaigns for Broadway Series including consistent presence over all social media platforms and cross promotions; incorporates National TMD and show content to local social accounts. Provide reporting on social performance including ROI of paid campaigns and performance of successful initiatives

- Interacts with Ticketing on promotional and trade ticket requirements

- Maintains Email blast schedules with venue partners and facilitates any outside email blast requests from partners; Works with Marketing Director on creation of content

- Maintains brand consistency over all marketing materials

- Assists Group Sales and Sponsorship departments in execution of collateral and promotional needs

- Supports, with guidance of Marketing Director and Regional Executive, a healthy partnership between BAA, venue partners, and TMD NY

- Interacts with program publisher to proof and approve all show programs

- Attends all events and opening nights

- Attends Market the Arts meetings, and partner marketing meetings/special committees to represent BAA Marketing Team

- Assists with securing and execution of special events, such as cast parties, promotional events and subscriber promotions

- Coordinates opening night invitations to press and VIPs

- Actualizes marketing budgets and settlement delivery for each show and throughout the Season campaign

- Works with TMD and shows to develop new partnerships and third party promotions

- Liaises with current grassroots promotional contacts and develops new partnerships for non-media promotional ideas

- Supports local publicist with occasional press interviews or events, including escorting talent and overseeing interviews

- Works with TMD NY, BAA and venue partner accounting departments to manage client billing. Responsible for collection and creation of appropriate back up, accounting forms and reporting.

- Basic graphic design

- Other duties as assigned



QUALIFICATIONS AND SKILLS NEEDED:

Bachelor’s Degree in Communications, Marketing, Theatre or Arts Administration preferred.

Proficient in Excel, Word, Power Point

Attention to detail, Proof-reading, copy-editing skills

Ability to work on multiple projects at a time with good time management skills in order to meet deadlines

Ability to take a positive team approach to working with coworkers

Experience in graphic design, video-editing software a plus





SPECIAL CONSIDERATIONS:

Must be willing to work nights and weekends as needed.

Reliable transportation to and from venue is essential



HOW TO APPLY

Please submit your resume, cover letter & a writing sample with your application.





The John Gore Organization is the leading developer, producer, distributor and marketer of Broadway theatre worldwide. Under the leadership of theater producer and owner John Gore, its family of companies includes Broadway Across America, Broadway.com, The Broadway Channel, BroadwayBox.com, and Group Sales Box Office. The company presents shows in 40 cities across North America as well as on Broadway, Off-Broadway, London’s West End, Japan, and China. It has won Tony Awards in every producing category as well as numerous other Drama League, Drama Desk and Olivier awards.



BROADWAY ACROSS AMERICA (BAA) is part of The John Gore Organization family of companies, which includes Broadway.com and The Broadway Channel. Led by 11-time Tony-winning producer John Gore (Owner & CEO), BAA is the foremost presenter of first-class touring productions in North America, operating in 44 markets with over 400,000 subscribers. Current and past productions include Beautiful, Cats, Chicago, Dear Evan Hansen, Groundhog Day, Hairspray, Hello, Dolly!, Million Dollar Quartet, On Your Feet!, The Producers, School of Rock and Waitress. Broadway.com is the premier theater website for news, exclusive content and ticket sales. For more information please visit BroadwayAcrossAmerica.com and Broadway.com.