TODAY Wins July Sweep
By: Tori Hartshorn Jul. 27, 2018
NBC News' TODAY won both key demos for the July sweep period, topping ABC's "Good Morning America" in A25-54 and A18-49. TODAY has been number-one in the A25-54 news demo for 13 consecutive sweeps, it's best streak in six years. TODAY has also been number-one in A18-49 for 15 straight sweeps.
TODAY HIGHLIGHTS:
| Show Name | LS P2+ Imps |
LS P18-49 Imps |
LS P18-49 Rtg |
LS P25-54 Imps |
LS P25-54 Rtg |
LS Dur |
| TODAY Show | 3,551 | 816 | 0.63 | 1,158 | 0.96 | 1275 |
| GMA | 3,751 | 763 | 0.59 | 1,081 | 0.90 | 1274 |
| CBS This Morning | 2,838 | 508 | 0.39 | 694 | 0.58 | 1203 |
TODAY averaged 1.158 million A25-54 viewers, outperforming ABC by +7% (+77,000) and CBS by +67% (+464,000)
- TODAY topped ABC and CBS among A25-54 viewers for the 13thconsecutive sweeps
- TODAY's A25-54 lead over CBS improved by +1% (+6,000) vs. the prior year, posting its best July advantage over CBS in 2 years (since July 2016)
TODAY averaged 816,000 A18-49 viewers, leading ABC by +7% (+53,000) and CBS by +61% (+308,000)
- TODAY ranked #1 among A18-49 viewers for the 15thconsecutive sweeps
TODAY averaged 3.551 million total viewers leading CBS by +25% (+713,000)
- TODAY improved its advantage over CBS by +77% (+311,000) vs. the prior year, posting its highest July lead over CBS in 2 years (since July 2016)
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