In advance of its 25th anniversary this September, Syfy today announced a strategic point of view focused on a renewed commitment to the genre and fandom at large. This includes an all-new look and feel, an expansion of its news division Syfy WIRE, and high profile additions to the network's ambitious original programming slate.
"I can think of no better occasion than SYFY's 25th anniversary to get back to our roots, double down on premium original programming, and put fans at the center of everything we do," said Chris McCumber, President, Entertainment Networks for NBCUniversal Cable Entertainment. "As the only television network dedicated to the genre 24/7, we're building the ultimate universe for this passionate community to call home." Debuting on June 19, SYFY's updated visual identity includes a new logo, typeface and look across all linear, digital, social and experiential platforms. "This is a wholesale change, top to bottom, of the way we express ourselves," said Alexandra Shapiro, Executive Vice President, Marketing and Digital, Entertainment Networks for NBCUniversal Cable Entertainment. "Our new branding is designed for the digital age and tailored to the consumption patterns of our audience, allowing us to celebrate and engage with fans on every consumer touchpoint."Videos