RATINGS: 20/20 Marked 13th Straight Week As Friday's Number One Newsmagazine

By: Apr. 02, 2019
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RATINGS: 20/20 Marked 13th Straight Week As Friday's Number One Newsmagazine

Airing from 9:00-11:00 p.m., ABC's "20/20" marked its 13th straight week as Friday's No. 1 newsmagazine (leading on each telecast in its new 2-hour format). The ABC newsmagazine towered over NBC's "Dateline" (10:00-11:00 p.m.), leading by 34% in Total Viewers (4.3 million vs. 3.2 million), by 75% in Adults 18-49 (0.7/3 vs. 0.4/2) and by 43% in Adults 25-54 (1.0/4 vs. 0.7/3). In fact, "20/20" drew more viewers than "Dateline" for their 12th consecutive matchup on the night, delivering its longest winning streak over the NBC newsmagazine in 10 years-since a streak in January-April 2009 (1/2-4/10/09).

Season to date, "20/20" is up from the same point last year with Total Viewers (+25% - 5.0 million vs. 4.0 million), Adults 18-49 (+13% - 0.9/4 vs. 0.8/3) and Adults 25-54 (+18% - 1.3/5 vs. 1.1/4), standing as Friday's No. 1 newsmagazine in all three measures.

In addition, "20/20" leads "Dateline-Fri" in all key target demos: Total Viewers (+11% - 5.0 million vs. 4.5 million), Adults 18-49 (+13% - 0.9/4 vs. 0.8/4) and Adults 25-54 (+8% - 1.3/5 vs. 1.2/5), leading the NBC newsmagazine in Total Viewers for the first time at this point of the season in 3 years and in Adults 18-49 and Adults 25-54 in 5 years-since the 2015-16 and the 2013-14 seasons, respectively.

1st Quarter 2019

During the 1st Quarter 2019, "20/20" improved on the year-ago quarter (1Q18) by double digits: Total Viewers (+22% - 5.5 million vs. 4.5 million), Adults 18-49 (+11% - 1.0/5 vs. 0.9/4) and Adults 25-54 (+25% - 1.5/6 vs. 1.2/4). "20/20" also posted double-digits gains on the previous quarter (4/Q18) in Total Viewers (+38% - 5.5 million vs. 4.0 million), Adults 18-49 (+43% - 1.0/5 vs. 0.7/3) and Adults 25-54 (+50% - 1.5/6 vs. 1.0/4), marking its strongest quarter performances across the board in 2 years-since 1Q17.

"20/20" led "Dateline-Fri" in all key measures during the quarter: Total Viewers (+28% - 5.5 million vs. 4.3 million), Adults 18-49 (+25% - 1.0/5 vs. 0.8/4) and Adults 25-54 (+25% - 1.5/6 vs. 1.2/5), leading the NBC newsmagazine during a 1st quarter in Adults 18-49 and Adults 25-54 for the first time in 5 years-since 1Q14. Further, "20/20" outperformed "Dateline" during any quarter in both key Adult demos in more than 3 years-since 4Q15. "20/20" beat "Dateline" in Total Viewers for the first time during any quarter in 2 years-since 1Q17.

The special on Raven Abaroa is part of "20/20" two-hour documentary programming. The original eight-week, two-hour programming lineup has been extended to fifteen weeks and will run through April 12. Since the two-hour documentaries premiered on Jan. 4, "20/20" has been Friday's No. 1 newsmagazine each week in all key demos: Total Viewers, Adults 18-49 and Adults 25-54.

Source: The Nielsen Company, National Live + Same Day Program Ratings for 3/29/19. Season to date: Most Current: 2018 -2019 Season (9/24/18 - 3/31/19) and 2017-2018 Season (9/25/18 - 4/1/18). Live+7/Most Current - 1Q19: 12/31/18 - 3/31/19, 1Q18: 1/1/18 - 4/1/18, 4Q18: 9/24 - 12/30/18.Averages based on regular telecasts.

Photo credit: ABC/Lorenzo Bevilaqua



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