'Oprah's Next Chapter' Two Hour Premiere Scores Highest Rated Sunday Premiere Ever on OWN: Oprah Winfrey Network
The two hour premiere of Oprah Winfrey's new primetime series "Oprah's Next Chapter" on Sunday, January 1 (9-11 p.m. ET/PT) garnered the network's highest Sunday premiere ever on OWN with a 1.1 rating in the key female demo (W25-54) and 1.1 million total viewers.
The premiere episode, which featured an intimate interview with Aerosmith frontman Steven Tyler at his lake house in Lake Sunapee, New Hampshire, posted the highest ratings ever in the 9-11 p.m. time period (up +463% W25-54 versus the Sunday 9-11 p.m. December 2011 timeperiod average), built through its second hour, and garnered double digit growth across all key demos versus year ago network launch numbers (1.1 W25-54, 1.1 HH, 1.1 million total viewers; +83% W25-54, +38% HH, +47% P2+).
This was the highest rated premiere for a series on OWN outside of the network's launch weekend only behind the two hour premiere of "Season 25: Oprah Behind the Scenes" on Saturday, January 1, 2011 (1.11 W25-54, 1.2 million total viewers) making it the second highest telecast for the network to date across all key demos.
