NBC's UNDATEABLE Ties for Time Slot Win
By: Caryn Robbins Apr. 01, 2015
"Undateable" (1.4/4 in 18-49, 5.1 million viewers overall from 9-9:30 p.m. ET) retained 93% of last week's 1.5 rating in adults 18-49 and 98% of last week's 5.176 million in total viewers, despite this week's encore "Voice" lead-in. "Undateable" retained a best-yet 74% of its 18-49 lead-in from "The Voice" (an encore recap last night), up from last week's 54%.
In the time period, "Undateable" tied for #1 in the slot among the Big 4 in 18-49 against all original competition and ranked #1 outright among those nets in adults 25-54, women 25-54 and women 18-49. "Undateable" improved the time period by +27% in 18-49 and +34% in total viewers versus NBC's season average in the slot prior to "Undateable," excluding "The Voice" (1.1 in 18-49, 3.774 million viewers overall, L+SD). Excluding "The Voice," "Undateable" has now generated NBC's three highest 18-49 ratings in the time period since Nov. 18. Last night's "Undateable" is up +56% versus the show's 0.9 average last summer in 18-49 (L+SD, originals only). In total viewers, the increase versus last season's average is +82% (5.054 million vs. 2.779 million). "One Big Happy" (1.2/3 in 18-49, 4.0 million viewers overall from 9:30-10 p.m. ET) retained 100% of last week's 1.2 in 18-49 and was up +5% week to week in total viewers (3.983 million vs. 3.794 million).Show... L+SD... L+3...L+7...L+7+Digital
The Voice...2.7...3.3...3.6...3.8
Night Shift...1.0...1.3...1.4...1.5 Persons 2+ (Total Viewers)
Show... L+SD... L+3...L+7...L+7+Digital
The Voice ...11.20 million...12.66 million...13.24 million...13.67 million
Night Shift...4.14 million...5.16 million...5.55 million...5.69 million
In Late-Night Metered Markets Tuesday Night: · In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.6/7; CBS's "Late Show with David Letterman," 2.0/5; and ABC's "Jimmy Kimmel Live," 2.2/6. · In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.1/5; "Late Show," 0.4/2; and "Jimmy Kimmel Live," 0.7/3. · From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.4/5 in metered-market households and a 0.4/2 in 18-49 in the Local People Meters. · From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.2/4 in metered-market households) beat CBS's "Late Late Show with James Corden" (1.1/4). In the 25 markets with Local People Meters, "Late Night" (0.6/4 in 18-49) topped "Late Late Show with James Corden" (0.3/2). · At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.
NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.

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