NBC's TONIGHT SHOW Wins Late-Night Week in Every Key Demographic
By: Caryn Robbins
TONIGHT SHOW STARRING JIMMY FALLON has won the late-night ratings week of May 1-5 versus its ABC and CBS time-period competition in every key demographic - adults, men and women 18-34; adults, men and women 18-49; and adults, men and women 25-54 -- according to "live plus same day" results from Nielsen Media Research.
For the week, "Tonight" averaged a 0.60 rating in adults 18-49 to top CBS' "The Late Show with Stephen Colbert" (0.52) by a +15% margin, and beat ABC's "Jimmy Kimmel Live" (0.40) by +50%. Note that "Kimmel" featured guest hosts from Tuesday through Friday. At 12:35 a.m. ET, "Late Night With Seth Meyers" ranked #1 in adults, men and women 18-49; adults, men and women 25-54; and total viewers versus CBS' "The Late Late Show with James Corden." In their head-to-head half-hour, "Late Night" beat ABC's "Nightline" in every key ratings measure. "Late Night" and NBC's "Last Call with Carson Daly" both generated four-week highs in total viewers, with the 1.342 million for "Late Night" and the 721,000 for "Last Call" being each shows respective best since the week of April 3-7 (1.419 million for "Late Night" and 802,000 for "Last Call"). LATE-NIGHT WEEKLY AVERAGES(According to in-home viewing figures from Nielsen Media Research for the week of May 1-5. Ratings reflect "live plus same day" data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day.")
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