NBC's THIS IS US is No. 1 Show of the Night in Big 4 in 18-49
NBC wins the night among the Big 4 in adults 18-49 and every other key category, sweeping six of six half-hours in adults 18-49 with the #1-2-3 shows of the night, "This Is Us," "Ellen's Game of Games" and "Chicago Med." THIS IS US (2.5/9 in 18-49, 9.8 million viewers overall from 9-10:01 p.m. ET) is the #1 show of the night on the Big 4 in 18-49. The series wins the timeslot among the Big 4 networks in every key demographic, nearly matching the combined Big 4 competition in 18-49 (2.5 vs. a combined 2.7). Builds on its powerful lead-in from "Game of Games" by +14% in 18-49 and +12% in total viewers. Grows week to week in total viewers (9.774 million vs. 9.652 million). Will increase dramatically via time-shifting and VOD: Last week's "This Is Us" increased by +62% in 18-49 (2.69 to 4.37) and more than +4.6 million viewers overall (9.7 million to 14.3 million) going from L+SD to L+3 Nielsens.
These were the biggest L+3 lifts of the night in 18-49 rating and percentage, as well as total viewers. The 4.37 rating is the highest L+3 result for "Us" since Oct. 17. L+7: "This Is Us" is growing by +81% in 18-49 rating (from a 2.80 to a 5.06) and +6.2 million viewers overall (10.5 million to 16.7 million) going from L+SD to L+7. When projected 35-day non-linear viewing is included, the "Us" 18-49 rating increases to an 8.38. Upscale: "Us" is generating a strong upscale audience, indexing at a 146 among adults 18-49 living in homes with $100K+ incomes. "Ellen's Game of Games" (2.2/8 in 18-49, 8.8 million viewers overall from 8-9 p.m. ET): Grows +5% week to week in 18-49 (2.2 vs. 2.1) and +11% in total viewers (8.757 million vs. 7.872 million). Equals its highest regular-slot rating to date in 18-49, matching the 2.2 of the show's regular-time-period premiere of two weeks earlier. Wins last night's timeslot in 18-49 by an +83% margin (2.2 vs. 1.2 each for ABC and Fox). Ranks #1 in the timeslot among the Big 4 networks in every key measure.Is the #2 show of the night on the Big 4 networks in adults 18-49, behind only NBC's "This Is Us." Will add viewership via time-shifting and VOD - last week "Game" grew by +14% in 18-49 (2.08 to 2.37) and +884,000 viewers overall (7.9 million to 8.8 million) going from L+SD to L+3 Nielsens.
"Chicago Med" (1.5/6 in 18-49, 7.9 million viewers overall from 10:01-11 p.m. ET): Equals its season high in 18-49 and sets a new season high in total viewers. Matches the show's top 18-49 rating since March 2, 2017 (1.7 Thursday at 9 p.m.). Grows +7% week to week in 18-49 (1.5 vs. 1.4) and +14% in total viewers (7.876 million vs. 6.919 million). The show is the #3 show of the night, behind only NBC's "This Is Us" and "Ellen's Game of Games." Wins the slot among the ABC, CBS and NBC dramas in every key ratings category. Will add significant viewership via time-shifting and VOD: "Med" is increasing this season by +76% in 18-49 rating going from L+SD to L+7 (from a 1.20 to a 2.11) and more than +3.9 million viewers overall (6.7 million to 10.6 million). When projected seven-day non-linear viewing is included, the "Med" 18-49 rating increases to a 3.10. In Late-Night Metered Markets Tuesday Night: In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.1/6; "Late Show with Stephen Colbert," 2.8/7; and ABC's "Jimmy Kimmel Live," 1.9/5.
Videos