NBC's JIMMY FALLON Up 40% vs. Leno's Thursday 'Tonight' Average
By: Caryn Robbins Feb. 28, 2014
"The Tonight Show Starring Jimmy Fallon" continues to deliver strong ratings , averaging a 3.5 rating, 9 share in household results from the 56 markets metered by Nielsen Media Research, up 40% versus "Tonight's" Thursday average this season prior to Jay Leno's finale (3.5 vs. 2.5, L+SD). "Tonight" out-rated CBS's "Late Show with David Letterman" (2.4/6) and ABC's "Jimmy Kimmel Live" (3.0/6). Note Kimmel featured guest Kerry Washington of "Scandal," which delivered a dominant ratings win last night in the 10-11 p.m. ET hour.
At 12:35 a.m. ET, "Late Night with Seth Meyers" delivered solid ratings with its fourth telecast, averaging a 1.7 rating, 6 share in household results from the 56 markets metered by Nielsen Media Research, up 21% versus "Late Night's" Thursday average this season prior to the night of Jay Leno's "Tonight Show" finale (1.7 vs. 1.4, L+SD). Head to head in the 12:30-1 a.m. ET half-hour, "Late Night" topped ABC's "Nightline" (2.0/7 for "Late Night," 1.8/6 for "Nightline" for that half-hour) and in the 12:30-1:30 a.m. hour, "Late Night" outrated CBS's "Late Late Show with Craig Ferguson" (1.7/6 vs. 1.1/4). In adult 18-49 ratings in the 25 markets with Local People Meters, "Late Night with Seth Meyers" tied ABC's "Nightline" in the 12:30-1 a.m. ET half-hour (0.8/5 for "Late Night," 0.8/5 for "Nightline" that half-hour) and in the 12:30-1:30 a.m. hour, "Late Night" topped CBS's "Late Late Show with Craig Ferguson" (0.7/5 vs. 0.3/2).Detailed Thursday Late-Night Results in the Metered Markets: In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 3.5/9; CBS's "Late Show with David Letterman," 2.4/6; and ABC's "Jimmy Kimmel Live," 3.0/8. In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.4/7; "Late Show," 0.6/3; and "Jimmy Kimmel Live," 1.2/6. From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.8/6 in metered-market households and a 0.8/5 in 18-49 in the Local People Meters.
NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

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