NBC's BEST TIME EVER Delivers Five-Week High in Total Viewers

By: Nov. 04, 2015
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Tuesday Primetime Results: "Chicago Fire" (1.8/6 in 18-49, 8.1 million viewers overall from 10-11 p.m. ET) grows week to week in total viewers for a third week in a row (8.080 million vs. 7.803 million on Oct. 27, vs. 7.637 million on Oct. 20, vs. 7.373 million on Oct. 13) in 18-49, retains 95% of last week's season-high 1.9, despite this week's lead-in from an encore recap "Voice."

Wins the slot among the ABC, CBS and NBC dramas in adults 18-49, as well as total viewers, adults 25-54, adults 18-34 and all key adult-female demos.

Delivers its 12th consecutive time-period win versus the slot's ABC and CBS competition when in original, dating back to last March.

Will add substantial audience via time-shifting and VOD -- the prior week's "Chicago Fire" grew by +50% in 18-49 (1.92 to 2.88) and 3.1 million viewers (7.8 million to 10.9 million) going from L+SD to L+3.

"Best Time Ever with Neil Patrick Harris" (1.3/4 in 18-49, 5.0 million viewers overall from 8-9 p.m. ET) jumps +18% week to week in 18-49 (1.3 vs. 1.1) and +20% in total viewers (4.993 million vs. 4.177 million), its best 8 p.m. results to date.

Delivers a five-week high in total viewers (best since Sept. 29 at 10 p.m., 6.0 million) and matches its best 18-49 high since that same date (1.9 on Sept. 29).

Wrapped its initial run by ranking #2 in the time period among the Big 4 in total viewers and women 25-54 and tying for #2 in adults 25-54.

Upscale: "Best Time Ever" is delivering a strong upscale audience, indexing at a 118 among adults 18-49 living in homes with $100K+ incomes ("most current," including L+3, 100 represents an average concentration of those homes).

An encore recap telecast of "The Voice" (2.0/6 in 18-49, 8.1 million viewers overall from 9-10 p.m. ET) wins the time period among the Big 4 in adults 18-49 and other key demos.

Retains 100% of the comparable "Road to the Live Shows" encore in the spring (2.0 vs. 2.0 on March 31).

Will add significant viewership via time-shifting and VOD - the prior Tuesday's "Voice" grew by +27% in 18-49 (2.59 to 3.30) and more than 2.0 million viewers (10.2 million to 12.3 million) going from L+SD to L+3.

Upscale: Tuesday's "Voice" is delivering a solidly upscale audience, indexing at a 115 among adults 18-49 living in homes with $100K+ incomes.

In Late-Night Metered Markets Tuesday Night:

In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.8/8; "Late Show with Stephen Colbert," 2.2/6; and ABC's "Jimmy Kimmel Live," 1.8/5.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.9/5; "Late Show," 0.4/2; and "Jimmy Kimmel Live," 0.5/3.

From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.2/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.3/5 in metered-market households) beat CBS's "Late Late Show" (1.1/4). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49) topped "Late Late Show" (0.2/2).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/4 in metered-market households and a 0.3/2 in adults 18-49 in the 25 markets with local people meters

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.



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