NBC Claims The Prime Week Of 12/24-12/30 In 18-49 And Total Viewers

NBC Claims The Prime Week Of 12/24-12/30 In 18-49 And Total Viewers

NBC has won the primetime ratings week of Dec. 24-30 in adults 18-49, total viewers and every other key ratings measure, according to "live plus same day" viewership figures from Nielsen Media Research.

NBC's "Sunday Night Football" coverage of the Indianapolis Colts-Tennessee TITANS NFL game ranked as the #1 primetime broadcast of the ratings week in adults 18-49 and total viewers, and was joined in the 18-49 top 10 for primetime shows on the Big 4 networks by NBC's Christmas night run of the 2000 feature film "How the Grinch Stole Christmas" (tied for #6) and the annual Christmas Eve telecast of the 1946 classic "It's a Wonderful Life" (tied for #8). Rankings exclude sports pre- and post-game shows.

Season to date, NBC ranks #1 among ABC, CBS, NBC and FOX in adults 18-49, adults 25-54, adults 18-34, all key adult-female demographics and men 25-54 (tie). In total viewers, NBC is running within just 172,000 persons of #1 CBS (8.583 million vs. 8.755 million), NBC's closest position to #1 in total viewers at this point in the season in 19 years, since NBC led at this time in 1999.

Weekly ratings are "live plus same day" figures from Nielsen Media Research unless otherwise noted. Season-to-date ratings are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."

Week 14 Averages

Adult 18-49 Rating, "live plus same day," Dec. 24-30

NBC...1.2

ABC...0.8

Fox...0.7

CBS...0.7

CW...0.2

Total Viewers

NBC...5.2 million

CBS...4.6 million

ABC...3.2 million

Fox...2.9 million

CW...0.7 million

Season-to-Date Averages

Adult 18-49 Rating, "Most Current"

NBC...2.1

Fox...1.8

CBS...1.4

ABC...1.2

CW...0.5

Total Viewers

CBS...8.8 million

NBC...8.6 million

Fox...6.5 million

ABC...5.5 million

CW...1.5 million

NBC highlights for the week of Dec. 24-30:

Monday

A Christmas Eve encore of "It's a Wonderful Life" (0.8 rating in 18-49, 4.4 million viewers overall from 8-11 p.m. ET) won the night among the Big 4 networks in every key ratings measure - adults, men and women 18-34, 18-49 and 25-54, plus total viewers. From its first half-hour to its sixth the movie increased by +50% in adults 18-49 (0.6 to 0.9) and +26% or nearly a million persons in total viewers (3.764 million to 4.756 million). This was NBC's 44th primetime telecast of "It's a Wonderful Life," directed by Frank Capra and starring Jimmy Stewart, since the movie was brought to broadcast network television in 1994.

Tuesday

An encore telecast of the 1966 animated special "How the Grinch Stole Christmas" (0.7 rating in 18-49, 3.0 million viewers overall from 8-8:30 p.m. ET) ranked #2 in the timeslot among the Big 4 networks, behind only NBA-boosted ABC, in adults 18-49 and all other key demographics.

The 2000 feature film "How the Grinch Stole Christmas" (0.9 rating in 18-49, 3.2 million viewers overall from 8:30-11 p.m. ET) is the top-rated theatrical movie or made-for-TV movie on the Big 4 networks in six months in adult 18-49 rating (since NBC's "Jurassic World" averaged a 0.9 on Sunday, June 3) and has matched the high 18-49 rating in 12 months (since "The Grinch's" year-ago Christmas airing on NBC, 1.3). Excluding NBA-boosted ABC, "Grinch" was the top-rated show of the night on the Big 4 in adult 18-49 rating and all other key demographics.

Wednesday

NBC's encore of the Oct. 3 "One Chicago" crossover event won the night among ABC, CBS, NBC and FOX in adults 18-49.

An encore of "Chicago Fire" (0.6 rating in 18-49, 4.0 million viewers overall from 8-9 p.m. ET) tied for #2 among the Big 4 in the timeslot in 18-49 and is #2 outright in total viewers.

A rebroadcast of "Chicago Med" (0.6 rating in 18-49, 4.3 million viewers overall from 9-10 p.m. ET) tied for #1 in the timeslot among the Big 4 networks in adults 18-49.

An encore telecast of "Chicago P.D." (0.7 rating in 18-49, 4.5 million viewers overall from 10-11 p.m. ET) ranked #1 in the hour among ABC, CBS and NBC in adults 18-49, adults 25-54, and total viewers, and tied as the #1 show of the night in 18-49.

Thursday

"I Feel Bad" (0.5 rating in 18-49, 2.5 million viewers overall from 8-8:30 p.m. ET) delivered the show's most-watched episode since its Oct. 4 regular-slot premiere (2.6 million) and equaled its highest 18-49 rating since Oct. 18 (0.6 at 9:31 p.m.). Versus the show's prior telecast, "I Feel Bad" was up +0.1 of a point or +25% in 18-49 (0.5 vs. 0.4 on Dec. 13 at 8:30) and up +33% in total viewers (2.5 million vs. 1.9 million). L+3: "I Feel Bad" grew by +17% in 18-49 going from L+SD to L+3 (0.53 to 0.62) and +319,000 viewers overall (2.5 million to 2.8 million), with the +0.09 lift in 18-49 scoring as the night's best on the Big 4 in 18-49 rating.L+7: "I Feel Bad" is increasing by +48% in 18-49 rating going from L+SD to L+7 so far this season (from a 0.58 to a 0.86) and +842,000 viewers overall (2.5 million to 3.3 million). With the addition of projected seven-day non-linear ratings, the "I Feel Bad" figure grows to a 1.05, up +81% versus its L+SD 0.58. Upscale: "I Feel Bad" is generating a strong upscale audience, indexing at a 113 among adults 18-49 living in homes with $100K+ incomes. Among adults 18-49 with four or more years of college, "Bad" is indexing at a 121.

A second episode of "I Feel Bad" averaged a 0.4 rating in 18-49 and 1.9 million viewers overall from 8:30-9 p.m. ET. L+3: The 8:30 "IFB" increased by +19% in 18-49 (0.42 to 0.50) and +339,000 viewers overall (1.9 million to 2.2 million) going from L+SD to L+3 Nielsens, for the biggest L+3 lifts of the night on the Big 4 networks in 18-49 percentage and total viewers.

An encore telecast of "Law & Order: Special Victims Unit" (0.5 rating in 18-49, 3.0 million viewers overall from 9-11 p.m. ET) grew from its first half-hour to its fourth by +25% in 18-49 (0.4 to 0.5), +33% in 25-54 (0.6 to 0.8) and +34% in total viewers (2.4 million to 3.3 million). For its second hour from 10-11 p.m., the rebroadcast tied for #1 among ABC, CBS and NBC in adults 18-49 and was #1 outright among those nets in adults 25-54.

Friday

NBC tied for the nightlong win among the Big 4 in adults 18-49 and rankd #1 outright among those nets in adults 25-54.

Midnight, Texas" (0.4 rating in 18-49, 2.4 million viewers overall from 8-9 p.m. ET) delivered its #2 most-watched episode of the season, behind only the prior week's 2.6 million. Week to week, "Midnight" retained 100% in adults 18-49 (0.4 vs. 0.4) and 93% in total viewers (2.4 million vs. 2.6 million) and maintained a steady 0.4 rating in 18-49 with each of its nine telecasts this season. L+3: "Midnight" grew by +41% in 18-49 (0.41 to 0.58) and +614,000 viewers overall (2.4 million to 3.0 million) going from L+SD to L+3 Nielsens, for the biggest L+3 lifts of the night in 18-49 rating and percentage, as well as total viewers. L+7: "Midnight, Texas" is increasing by +75% in 18-49 rating going from L+SD to L+7 (from a 0.40 to a 0.70) and more than +1.1 million viewers overall (1.9 million to 3.1 million). With the addition of projected seven-day linear and non-linear ratings, the "Midnight, Texas" figure grows to a 0.80 in 18-49, a +100% increase versus its L+SD 0.40.

An encore telecast of "Dateline NBC" (0.6 rating in 18-49, 0.8 in adults 25-54, 3.7 million viewers overall from 9-11 p.m. ET) tied as the #1 show of the night on the Big 4 networks in adults 18-49 and adults 25-54, while growing +20% versus the prior week's rebroadcast in adults 18-49 (0.6 vs. 0.5 from 10-11 p.m.), +14% in adults 25-54 (0.8 vs. 0.7) and +21% in total viewers (3.7 million vs. 3.1 million).From its first half-hour to its fourth, the "Dateline" encore increased by +40% in 18-49 (0.5 to 0.7), +29% in adults 25-54 (0.7 to 0.9) and +1.1 million persons or +36% in total viewers (3.1 million vs. 4.2 million)..

Sunday

NBC Sports coverage of Indianapolis Colts-Tennessee TITANS "Sunday Night Football" (4.5 rating in 18-49, 16.1million viewers overall from 8:23-11:17 p.m. ET) swept the night in all key ratings measures - adults, men and women 18-34, 18-49 and 25-54, plus total viewers.

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