LET'S MAKE A DEAL Delivers Largest Audience Ever
By: Caryn Robbins
LET'S MAKE A DEAL 1 and LET'S MAKE A DEAL 2 both delivered their largest audiences ever, according to Nielsen live plus same day ratings for the week ending Jan. 25.
LET'S MAKE A DEAL 1 averaged an all-time high 2.91 million viewers and a 1.0/06 in women 25-54, its best performance in that demographic in a year (week ending Jan. 27, 2012).LET'S MAKE A DEAL 2 averaged a series-high 3.37 million viewers, best-ever 0.8/06 in women 18-49 and matched its all-time high in women 25-54 (1.1/07).The one-hour show, hosted by Wayne Brady, is broadcast weekdays (check local listings) on the CBS Television Network. Audience members dress up in outlandish costumes to get host Wayne Brady's attention in an attempt to make deals for either trips, prizes, cars, cash or the dreaded Zonks.
