KATIE Grows its Overall Audience from May to July Sweep
By: Caryn Robbins
Based on National Ratings, "Katie" finished as the definitive No. 1 freshman talker for the 2013 July Sweep, leading runner-up "Steve Harvey" by 42% in Homes (1.7 rating vs. 1.2 rating), by 31% in Total Viewers (2.165 million vs. 1.659 million) and by 14% in Women 25-54 (0.8 rating vs. 0.7 rating). In fact in Homes, "Katie" stood as the top-rated freshman during all 4 sweep periods of its rookie season (November '12, February '13, May '13 and July '13), winning each week since its September debut (46 consecutive weeks).
During the 2013 July Sweep, "Katie" grew its overall audience from the 2013 May Sweep (+3% - 2.165 million vs. 2.101 million), while retaining 100% of its sweep-to-sweep delivery in Homes and Women 25-54. "Katie" is executive-produced by Katie Couric and Rachel Miskowiec and is distributed by Disney-ABC Domestic Television. Source: The Nielsen Company, National Live + Same Day Program Ratings, 2013 July Sweep (06/27-07/24/13).Recent Articles
