Golf Channel Posts Most-Watched Third Quarter Ever
By: Caryn Robbins Oct. 02, 2015
Golf Channel posted its most-watched third quarter ever, drawing 114,000 average viewers in Total Day, and an increase of 8% vs. 2014. This record viewership was driven in part by a +15% increase in the Adults 25-54 demographic, and continued the network's run of drawing the most-affluent audience in all of television in both Total Day and Primetime. Since joining NBC Sports Group in 2011, Golf Channel has increased its average viewership by 54%, according to data released by The Nielsen Company.
Additionally, GOLF CHANNEL ON NBC broadcasts of the 2014-15 PGA TOUR season finished with 2.5 million average viewers, up 5% vs. 2014. This includes the PGA TOUR's FedExCup Playoff events, which were 4% ahead of last year's Playoffs on NBC. Golf Channel's live telecasts of the PGA TOUR in Third Quarter are up 17% vs. 2014, including up 40% with Adults 25-54. Seven of 10 PGA TOUR events were up in early round coverage on Golf Channel, and eight of 10 PGA TOUR events were up in the network's lead-in coverage for weekend rounds.Golf Channel THIRD QUARTER VIEWERSHIP SINCE JOINING NBC SPORTS IN 2011:
2015 114,000
2014 106,000 +8%
2013 112,000 +2%
2012 102,000 +12%
2011 85,000 +34%
2010 74,000 +54%
Videos