Disney Channel Wins Total Day for 145th-Straight Week
By: Caryn Robbins
For the week of March 17, 2014, Disney Channel stood as TV's #1 Total Day network for the 145th-consecutive week among both Kids 6-11 (416,000/1.7 rating) and Tweens 9-14 (401,000/1.7 rating) - dates back to week of 6/13/11.
Competitively, Disney Channel out-delivered Nickelodeon by 5% in Kids 6-11 (416,000 vs. 397,000) and by 51% in Tweens 9-14 (401,000 vs. 266,000). In Prime, Disney Channel was cable TV's #1 network for the 462nd-consecutive week among Kids 6-11 (684,000/2.9 rating - 8+ years) and 198th-straight week among Tweens 9-14 (662,000/2.7 rating - 3+ years). 24-Hour Disney Junior channel One week ahead of its 1st anniversary as a publicly-rated network, 24-hour Disney Junior channel ranked as TV's #1 preschool-devoted Total Day network for the 51st week in a row among Total Viewers (390,000), Kids 2-5 (203,000/1.3 rating) and Boys 2-5 (107,000/1.3 rating) - each week since 4/1/13 - for the 34th in Girls 2-5 (96,000/1.3 rating) and 39th in Women 18-49 (72,000). With one week remaining in 1Q14, Disney Junior channel is home to the Top 3 series across preschool-dedicated TV networks across target demos with "Sheriff Callie's Wild West," "Mickey Mouse Clubhouse" and "Sofia the First" (varied order): For the week, Disney Junior channel exceeded Nick Jr. for the 51st week running in Kids 2-5 (+19% - 203,000 vs. 170,000) and Boys 2-5 (+29% - 107,000 vs. 83,000), 34th in Girls 2-5 (+10% - 96,000 vs. 87,000), 39th in Women 18-49 (+7% - 72,000 vs. 67,000) and for the 50th time in the previous 51 weeks in Total Viewers (+13% - 390,000 vs. 344,000 - Nick Jr. tied for #1 during week of 6/3/13)..jpg?format=auto&width=300)
