Discovery's SONS OF GUNS Sweeps Friday Night in Key Male Demos

Discovery Channel's Sons of Guns was the #1 cable program among Persons and Men 25-54 delivery, Persons and Men 18-49 and Men 18-34 delivery (excluding sports) on Friday, April 26th, 2013. In addition, Discovery Channel was the #1 non-sports cable network in Men 18-49 delivery.

SONS OF GUNS earned a 1.07 HH/0.96 P25-54/0.91 P18-49; 1.43 M25-54; 1.35 M18-49 and 1.36 M18-34 and delivered 1.55 million total viewers P2+. The series out-delivered multiple broadcast programs among M18-34 delivery including NBC's "Grimm," FOX's "Kitchen Nightmares," CBS' "Undercover Bosses" and "Blue Bloods" and ABC's "Happy Endings" and "20/20."

An all new episode of Sons of Guns premieres next Friday, May 3rd at 9 PM E/P on Discovery.

Source: Nielsen. NHI Calendar. 4/26/13. Live+SD AA% and AA (000).

Discovery Channel is dedicated to creating the highest quality non-fiction content that informs and entertains its consumers about the world in all its wonder, diversity and amazement. The network, which is distributed to 100.8 million U.S. homes, can be seen in 210 countries and territories, offering a signature mix of compelling, high-end production values and vivid cinematography across genres including, science and technology, exploration, adventure, history and in-depth, behind-the-scenes glimpses at the people, places and organizations that shape and share our world. For more information, please visit www.discovery.com.

Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world's #1 nonfiction media company reaching more than 1.8 billion cumulative subscribers in 209 countries and territories. Discovery is dedicated to satisfying Curiosity through 149 worldwide television networks, led by Discovery Channel, TLC, Animal Planet, Science and Investigation Discovery, as well as U.S. joint venture networks OWN: Oprah Winfrey Network, The HUB and 3net, the first 24-hour 3D network.

To post a comment, you must register and login.