DOLLY PARTON'S COAT OF MANY COLORS' Delivers Biggest L+3 Increase Ever

In L+3 Results, "Dolly Parton's Coat of Many Colors" (2.3/8 in 18-49, 15.6 million viewers overall from 9-11 p.m. ET) grew by +27% in 18-49 going from L+SD to L+3 (1.84 to 2.34) and by more than 2.5 million viewers overall (13.0 million to 15.6 million).

Delivered the largest L+3 time-shifted viewer increase ever for a movie on the broadcast networks (+2.548 million in L+3 vs. L+SD, theatrical, made-for-TV and direct-to-video films and mini-series aired in primetime on the Big 4 networks, excluding live musicals).

Is the most-watched film on the broadcast networks in L+3 data in more than six years, since March 1, 2009 (16.018 million for "Jesse Stone: Thin Ice"), a span covering 275 movies (theatrical, made-for-TV and direct-to-video films and mini-series aired in primetime on the Big 4 networks, excluding live musicals).

Posted the highest L+3 18-49 rating for any film on the broadcast networks in nearly five years, since Jan. 30, 2011 (2.4 L+3 rating for CBS's "The Lost Valentine"), a span covering 158 movies (theatrical, made-for-TV and direct-to-video films and mini-series aired in primetime on the Big 4 networks, excluding live musicals and the "9/11: 10 Years Later" documentary).
Excluding sports and live musicals, delivered NBC's top total-viewer result in the time period in six years, since the "ER" finale on April 2, 2009 (17.4 million).

Is NBC's most-watched scripted telecast since the "SNL 40" special Feb. 15 (26.5 million).

In adults 18-49, delivered NBC's best movie result, excluding live musicals, in nearly seven years, since part one of "The Last Templar" on Sunday, Jan. 25, 2009 (2.6).

Image courtesy of NBC

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