CBS THIS MORNING is Only Network Morning News Show to Gain in Key Demo
By: Caryn Robbins
CBS THIS MORNING was the only network morning news program to post year-to-year gains among adults 25-54 (+13%, 0.9/07 from 0.8/06), the demographic most important to those who advertise in news, as well as viewers (+7%, 3.22m from 3.00m) compared to the same week last year, according to Nielsen live plus same-day ratings for the week ending March 13.
CBS THIS MORNING gained +220,000 viewers, closing the gap with NBC by 680,000 viewers and with ABC by 600,000 viewers. Season-to-date, CBS THIS MORNING continues to be the only network morning news program to post a viewer gain (+7%, 3.33m from 3.10m), and the only program to maintain its adults 25-54 rating (0.9/07) compared to a year ago. Chris Licht is the Vice President of Programming, CBS News, and Executive Producer of CBS THIS MORNING.Recent Articles
