CBS THIS MORNING Finishes Broadcast Year Delivering CBS's Best Audience for Morning Newscast
By: Caryn Robbins Sep. 20, 2016
CBS THIS MORNING finished the 2015-2016 broadcast year with the largest audience for a CBS MORNING NEWS program in at least 28 years, according to Nielsen most current ratings. CBS THIS MORNING was the only network morning news broadcast to post year-to-year gains in viewers and all key demos for the 2015-2016 outing.
CBS THIS MORNING also delivered CBS's closest competitive position in the morning with NBC in 28 years and with ABC in 17 years. CBS THIS MORNING finished the broadcast year up +7% in viewers (3.58m from 3.35m), + 13% in adults 25-54 (0.9 rating from 0.8), + 11% in women 25-54 (1.0 from 0.9) and +17% in women 18-49 (0.7 from 0.6), compared with the year before. ABC posted declines in all measures: down -9% in viewers, -19% in adults 25-54, -14% in women 25-54 and -14% in women 18-49, compared with the 2014-2015 broadcast year. NBC is down: -2% in viewers, -5% in women 25-54, and -7% in women 18-49, compared with the previous season. For the week ending Sept. 16, CBS THIS MORNING delivered 3.33 million viewers and was up +13% adults 25-54, +11% women 25-54 and +17 women 18-49, compared to the same week a year ago. ABC was down -8% in viewers, -14% in adults 25-54, -16% in women 25-54 and -17% women 18-49. NBC was down -7% in viewers, -7% in adults 25-54, -15% in women 25-54 and -20% in women 18-49.Videos