ABC's GOOD MORNING AMERICA Delivers Largest Overall Audience in 4 Weeks

By: Jan. 18, 2017
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ABC News' GOOD MORNING AMERICA ranked No. 1 in Total Viewers (4.715 million) for the week of January 9, 2017, based on Live + Same Day Data from Nielsen Media Research. "GMA" defeated NBC's "Today" (4.621 million) by 94,000. For the 2nd week in a row, "GMA" was up over the previous week in Total Viewers (+7,000 - 4.715 million vs. 4.708 million for w/o 1/2/17), drawing its largest overall audience in 4 weeks - since w/o 12/12/16.

"GMA" narrowed its year-to-year margins with "Today" in both Adults 25-54 (-18% - 211,000 vs. 257,000) and Adults 18-49 (-32% - 182,000 vs. 268,000).

Season to date, "GMA" is the No. 1 morning newscast in Total Viewers, leading "Today" by 97,000 (4.653 million vs. 4.556 million) to take the top spot at this point of the season for the 5th year in a row.

During the week, "GMA" defeated "CBS This Morning" in Total Viewers (+25%/+934,000), Adults 25-54 (+42%/+447,000) and Adults 18-49 (+37%/+292,000).

MORNING NEWS (Week of January 9, 2017)

TOTAL VIEWERS ADULTS 25-54 ADULTS 18-49 HOUSEHOLDS
GOOD MORNING AMERICA 4,715,000 1.3/11; 1,514,000 0.8/ 9; 1,087,000 3.5/13
TODAY 4,621,000 1.4/12; 1,725,000 1.0/11; 1,269,000 3.3/13
CBS THIS MORNING 3,781,000 0.9/ 7; 1,067,000 0.6/ 7; 795,000 2.8/11

Source: The Nielsen Company, NTI Total Viewers, Adults 25-54 and Adults 18-49 Live + SD weeks of 1/9/16, 1/2/17 and 1/11/16. Most Current: 2016-2017 Season (NNTV - 9/19/16 - 1/15/17) and 2015-2016 Season (Galaxy EXPLORER - 9/21/15 - 1/17/16). Averages based on regular telecasts.

Emmy Award-winning "GMA," featuring the anchor team of Robin Roberts, George Stephanopoulos, Michael Strahan, Lara Spencer, Amy Robach and Ginger Zee airs live Mon.-Fri. (7:00-9:00 a.m. EST) on ABC. Michael Corn is the senior executive producer.



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