ABC Family Cancels JANE BY DESIGN

By: Aug. 20, 2012
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ABC Family has canceled its freshman drama series JANE BY DESIGN. The news comes on the heels of renewals of the network's "Melissa & Joey", "Baby Daddy", and "Bunheads." 

"Jane By Design" follows Jane Quimby (Erica Dasher), a quirky teen with an eclectic chic fashion sense who lands a job at a hip fashion house when they mistake her for an adult. Torn between her love of fashion and the need to finish high school, Jane conceals her true age to assist the demanding but talented Gray Chandler Murray (Andie MacDowell), who travels the world in search of the next big style trend. 

The series is executive produced by Gavin Polone ("Gilmore Girls," "Curb Your Enthusiasm"), April Blair ("Lemonade Mouth," "Monte Carlo") and John Ziffren ("Melissa & Joey," "Make It or Break It").

"Jane" and the recently wrapped "Make It or Break It" are the network's least-watched scripted series this year, however a thin margin of 300,000 viewers separates seven of the nine entries.

ABC Family's year-to-date averages among total viewers (in millions):
2.605 - "Pretty Little Liars" (22 episodes)
1.819 - "Switched at Birth" (12 episodes)
1.475 - "Secret Life of the American Teenager" (20 episodes)
1.473 - "The Lying Game" (10 episodes)
1.400 - "Baby Daddy" (8 episodes)
1.371 - "Bunheads" (9 episodes)
1.234 - "Melissa & Joey" (13 episodes)
1.232 - "Jane by Design" (18 episodes)
1.171 - "Make It or Break It" (8 episodes)
0.760 - "Beverly Hills Nannies" (6 episodes)

ABC Family's year-to-date averages among adults 18-49 (in millions):
1.335 - "Pretty Little Liars" (22 episodes)
0.995 - "Switched at Birth" (12 episodes)
0.876 - "Secret Life of the American Teenager" (20 episodes)
0.779 - "Baby Daddy" (8 episodes)
0.762 - "The Lying Game" (10 episodes)
0.742 - "Melissa & Joey" (13 episodes)
0.685 - "Bunheads" (9 episodes)
0.626 - "Jane by Design" (18 episodes)
0.603 - "Make It or Break It" (8 episodes)
0.444 - "Beverly Hills Nannies" (6 episodes)

Photo credit: Ron Tom/ABC Family

 

 



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