SHEER MAG Announce New Album 'A Distant Call'
SHEER MAG return with their sophomore album, A Distant Call. They're still writing about surviving our current hellscape, but this time around, the politics get extra-personal. It's heavy power-pop so sleek it gleams. "We've been waiting to write these songs since we started the band and we were able to take these experiences and build a story out of them," notes front woman Tina Halladay. The album verges on being a concept piece, and the protagonist resembles Halladay herself. The songs document a particularly alienating time in her life when she was laid off from a job. Broke and newly single, her father (with whom she had a fraught relationship) passed away, leaving her with more wounds than felt possible to heal. The album's lead single "Blood From A Stone" which was released today, kicks off the narrative of the album proper. It flashes back to Tina's life from a few years back and sets up the arc for the rest of the record.
A Distant Call makes an argument for socialism on an anecdotal level. We're talking about how late capitalism alienates and commodifies whatever is in its path without using the term 'late capitalism.'" Matt Palmer (guitar / lyrics) and Halladay's new approach to lyricism extended to the recording process, too. Once the Seely brothers, Hart (bass) and Kyle (lead guitar) laid down the tracks, Halladay joined forces to record with acclaimed producer Arthur Rizk (Power Trip, Code Orange) as opposed to on an 8-track, which was the band's preferred method on previous releases.
"I tend to think of 'Cold Sword' as the fulcrum that the album pivots on. The protagonist recognizes that this is the only life she has, and in spite of the pain and suffering she experiences, she starts to want to make the most of it," Palmer says. The bright melody of "Chopping Block" brings levity, as Halladay sings, "Between the parties there's no light/ We need workers to unite/ We can decide to have another world/ But we're gonna have to fight." Our protagonist's confidence blooms on "The Right Stuff" when she addresses anyone who might think her weight is concerning: "If you're worried about my health/ Shut your mouth and keep it to yourself." In recognizing that beauty standards are a capitalist ploy designed to keep women imprisoned, our protagonist starts down a road to self-acceptance, and maybe even love.
The conflicts our protagonist comes up against coalesce on "The Killer." The system at-large has been the culprit all along, and she recognizes that rich politicians running the country have more control over her life than she does. They're "shaking hands on the senate floor" and brandishing their hypocrisy like a weapon. It's the penultimate track on the album, and it best exemplifies SHEER MAG's growth from those nascent three EPs to now; the production is razor-sharp, and the gang vocal motifs are as playful as they are ferocious.
There's a glimmer of hope in the struggle, and SHEER MAG close the album with a message of resilience. "They wanna see us fall," Halladay sings, "But I hear a distant call." In the background, a faint whisper beckons from just outside the realm of possibility. "Keep on running," it urges.
SHEER MAG's dizzying rise initiated in 2014, when the Philadelphia band self-released the first of three 7-inches and started playing the Northeastern DIY circuit. Ironically, the music stood apart because it sounded so familiar. Indebted to '70s arena rock, power-pop, and proto-metal, SHEER MAG's songs reminded a lot of us of the music we grew up with, but maybe couldn't relate to because it was big, brash, and unapologetically macho. SHEER MAG reclaimed some of that energy without perpetuating the toxicity. On their debut album, Need to Feel Your Love (2017), the band surveyed their contemporary political landscape through the lens of history. The band transported themselves back to the 1969 Stonewall Riots, denounced redlining practices that undermine the popular vote, and paid homage to White Rose activist Sophie Scholl. Those songs stick today as hook-laden, rallying cries.
SHEER MAG carry on with A Distant Call. The album sees its release August 23 on the band's own label Wilsuns RC. They've also announced a full North American and EU/UK tour this fall, just in between a swift west coast run that kicks off this month. Check below for a full list of dates and check here for pre-order info.
SHEER MAG LIVE DATES:
06/22: Philadelphia, PA - World Cafe Live
06/24: Seattle, WA - The Crocodile
06/25: Olympia, WA - Capitol Theater
06/26: Portland, OR - Hawthorne Theater
06/28: Reno, NV - Holland Project
06/29: Las Vegas, NV - American Legion Hall
06/30: Santa Ana, CA - Observatory
07/02: Los Angeles, CA - Zebulon
07/03: San Diego, CA - Irenic
07/05: Fresno, CA - Strummers
07/06 - 07/07: Oakland, CA - Burger Boogaloo
08/30: Kingston, NY - BSP Kingston
08/31: Burlington, VT - Higher Ground
09/01: Montreal, QC - La Sala Rossa
09/03: Toronto, ON - Lee's Palace
09/04: Detroit, MI - Deluxx Fluxx
09/05: Columbus, OH - Ace of Cups
09/06: Chicago, IL - Lincoln Hall
09/07: Madison, WI - The Terrace at UW-Madison
09/08: Minneapolis, MN - Turf Club
09/09: Des Moines, IA - Vaudeville Mews
09/10: Omaha, NE - The Slowdown
09/12: Denver, CO - Larimer Lounge
09/13: Salt Lake City, UT - Diabolical Records
09/14: Boise, ID - The Olympic
09/16: Vancouver, BC - The Biltmore
09/21: San Jose, CA - The Ritz
09/22: Los Angeles, CA - The Teragram Ballroom
09/24: Tucson, AZ - Club Congress
09/26: Austin, TX - Barracuda
09/27: San Antonio, TX - Paper Tiger
09/28: Houston, TX - The Satellite
09/29: New Orleans, LA - Santo's
10/01: Birmingham, AL - Saturn
10/02: Atlanta, GA - 529 Club
10/03: Asheville, NC - The Mothlight
10/04: Durham, NC - Motorco Music Hall
10/05 :Washington, DC - The Black Cat
10/09: Brooklyn, NY - Elsewhere
10/11: Boston, MA - The Sinclair
10/25: Amsterdam, NL - London Calling Festival
10/26: Aarhus, DEN - Tape
10/27: Copenhagen, DEN - Loppen
10/29: Hamburg, DE - Molotow
10/30: Berlin, DE - Zukunft am Ostkreuz
11/02: London, UK - Mirrors Festival
11/04: Manchester, UK - Yes
11/05: Dublin, IR - Grand Social
11/06: Leeds, UK - Brudenell Social Club
11/08: Kortrijk, BE - Sonic City 2019
11/09: Benidorm, ESP - Primavera 20th Aniv, Weekender
Album Artwork By Robert Beatty