SHEER MAG Announce New Album 'A Distant Call'

SHEER MAG return with their sophomore album, A Distant Call. They're still writing about surviving our current hellscape, but this time around, the politics get extra-personal. It's heavy power-pop so sleek it gleams. "We've been waiting to write these songs since we started the band and we were able to take these experiences and build a story out of them," notes front woman Tina Halladay. The album verges on being a concept piece, and the protagonist resembles Halladay herself. The songs document a particularly alienating time in her life when she was laid off from a job. Broke and newly single, her father (with whom she had a fraught relationship) passed away, leaving her with more wounds than felt possible to heal. The album's lead single "Blood From A Stone" which was released today, kicks off the narrative of the album proper. It flashes back to Tina's life from a few years back and sets up the arc for the rest of the record.

A Distant Call makes an argument for socialism on an anecdotal level. We're talking about how late capitalism alienates and commodifies whatever is in its path without using the term 'late capitalism.'" Matt Palmer (guitar / lyrics) and Halladay's new approach to lyricism extended to the recording process, too. Once the Seely brothers, Hart (bass) and Kyle (lead guitar) laid down the tracks, Halladay joined forces to record with acclaimed producer Arthur Rizk (Power Trip, Code Orange) as opposed to on an 8-track, which was the band's preferred method on previous releases.

"I tend to think of 'Cold Sword' as the fulcrum that the album pivots on. The protagonist recognizes that this is the only life she has, and in spite of the pain and suffering she experiences, she starts to want to make the most of it," Palmer says. The bright melody of "Chopping Block" brings levity, as Halladay sings, "Between the parties there's no light/ We need workers to unite/ We can decide to have another world/ But we're gonna have to fight." Our protagonist's confidence blooms on "The Right Stuff" when she addresses anyone who might think her weight is concerning: "If you're worried about my health/ Shut your mouth and keep it to yourself." In recognizing that beauty standards are a capitalist ploy designed to keep women imprisoned, our protagonist starts down a road to self-acceptance, and maybe even love.

The conflicts our protagonist comes up against coalesce on "The Killer." The system at-large has been the culprit all along, and she recognizes that rich politicians running the country have more control over her life than she does. They're "shaking hands on the senate floor" and brandishing their hypocrisy like a weapon. It's the penultimate track on the album, and it best exemplifies SHEER MAG's growth from those nascent three EPs to now; the production is razor-sharp, and the gang vocal motifs are as playful as they are ferocious.

There's a glimmer of hope in the struggle, and SHEER MAG close the album with a message of resilience. "They wanna see us fall," Halladay sings, "But I hear a distant call." In the background, a faint whisper beckons from just outside the realm of possibility. "Keep on running," it urges.

SHEER MAG's dizzying rise initiated in 2014, when the Philadelphia band self-released the first of three 7-inches and started playing the Northeastern DIY circuit. Ironically, the music stood apart because it sounded so familiar. Indebted to '70s arena rock, power-pop, and proto-metal, SHEER MAG's songs reminded a lot of us of the music we grew up with, but maybe couldn't relate to because it was big, brash, and unapologetically macho. SHEER MAG reclaimed some of that energy without perpetuating the toxicity. On their debut album, Need to Feel Your Love (2017), the band surveyed their contemporary political landscape through the lens of history. The band transported themselves back to the 1969 Stonewall Riots, denounced redlining practices that undermine the popular vote, and paid homage to White Rose activist Sophie Scholl. Those songs stick today as hook-laden, rallying cries.

SHEER MAG carry on with A Distant Call. The album sees its release August 23 on the band's own label Wilsuns RC. They've also announced a full North American and EU/UK tour this fall, just in between a swift west coast run that kicks off this month. Check below for a full list of dates and check here for pre-order info.

SHEER MAG LIVE DATES:

06/22: Philadelphia, PA - World Cafe Live

06/24: Seattle, WA - The Crocodile

06/25: Olympia, WA - Capitol Theater

06/26: Portland, OR - Hawthorne Theater

06/28: Reno, NV - Holland Project

06/29: Las Vegas, NV - American Legion Hall

06/30: Santa Ana, CA - Observatory

07/02: Los Angeles, CA - Zebulon

07/03: San Diego, CA - Irenic

07/05: Fresno, CA - Strummers

07/06 - 07/07: Oakland, CA - Burger Boogaloo

08/30: Kingston, NY - BSP Kingston

08/31: Burlington, VT - Higher Ground

09/01: Montreal, QC - La Sala Rossa

09/03: Toronto, ON - Lee's Palace

09/04: Detroit, MI - Deluxx Fluxx

09/05: Columbus, OH - Ace of Cups

09/06: Chicago, IL - Lincoln Hall

09/07: Madison, WI - The Terrace at UW-Madison

09/08: Minneapolis, MN - Turf Club

09/09: Des Moines, IA - Vaudeville Mews

09/10: Omaha, NE - The Slowdown

09/12: Denver, CO - Larimer Lounge

09/13: Salt Lake City, UT - Diabolical Records

09/14: Boise, ID - The Olympic

09/16: Vancouver, BC - The Biltmore

09/21: San Jose, CA - The Ritz

09/22: Los Angeles, CA - The Teragram Ballroom

09/24: Tucson, AZ - Club Congress

09/26: Austin, TX - Barracuda

09/27: San Antonio, TX - Paper Tiger

09/28: Houston, TX - The Satellite

09/29: New Orleans, LA - Santo's

10/01: Birmingham, AL - Saturn

10/02: Atlanta, GA - 529 Club

10/03: Asheville, NC - The Mothlight

10/04: Durham, NC - Motorco Music Hall

10/05 :Washington, DC - The Black Cat

10/09: Brooklyn, NY - Elsewhere

10/11: Boston, MA - The Sinclair

10/25: Amsterdam, NL - London Calling Festival

10/26: Aarhus, DEN - Tape

10/27: Copenhagen, DEN - Loppen

10/29: Hamburg, DE - Molotow

10/30: Berlin, DE - Zukunft am Ostkreuz

11/02: London, UK - Mirrors Festival

11/04: Manchester, UK - Yes

11/05: Dublin, IR - Grand Social

11/06: Leeds, UK - Brudenell Social Club

11/08: Kortrijk, BE - Sonic City 2019

11/09: Benidorm, ESP - Primavera 20th Aniv, Weekender

Album Artwork By Robert Beatty