One Direction 'Take Me Home' Phone Booth Goes on the Auction Block

By: Apr. 11, 2017
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Julien's Auctions, the world record breaking auction house to the stars and Hard Rock London have announced an extraordinary event for fans of the award-winning pop band ONE DIRECTION. Beginning Thursday, April 14, 2017, fans can step inside the same phone booth featured on the band's "Take Me Home" album cover. All five original band members are seen climbing on top of - or, in Niall Horan's case, trapped inside a classic London red telephone booth including Liam Payne, Harry Styles, Louis Tomlinson and Horan. Original member Zayn Malik departed the band in March of 2015.

In 2010, the five boys beat hundreds of others to gain a coveted spot in the seventh season of the hit television show "The X Factor." Niall, Zayn, Liam, Harry,and Louis didn't even know each other but fate had them grouped together for the performance by judge Nicole Scherzinger and the rest is history.

With Simon Cowell as their mentor, ONE DIRECTION became lightening breakthrough artists in the United Kingdom, the United States and international stars propelled by social media. The group signed with Syco/Sony Records and their first hit single "What Makes You Beautiful" was released in 2011. The band continued to tour the globe and released hits including "Story of My Life," "Little Things," "One Way or Another," "Best Song Ever" and others.

The band has won numerous awards including American Music Awards, Brit Awards, Billboard Music Awards, 4Music Video Honours, MTV Awards, MuchMusic Awards, Nickelodeon Kid's Choice Awards, ARIA Music Awards and many others. They hold six Guinness World Records including most followers on Twitter for a music group at almost 25 million.

Fans can have the exclusive opportunity to view the ONE DIRECTION used phone booth beginningThursday, April 14, 2017 through Saturday, May 20, 2017. The hours for the exhibit begin at 11:00 a.m. daily. The Hard Rock London is located at 150 Old Park Lane in London. The exhibit is free and open to the public. The famous phone booth will be auctioned by the world record breaking auction house to the stars, Julien's Auctions, during the Music Icons auction to be held at the Hard Rock New York Times Square on May 20, 2017. For details on upcoming auctions go to https://www.juliensauctions.com

Hard Rock International With venues in 74 countries, including 174 cafes, 24 hotels and 11 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. HRI owns the global trademark for all Hard Rock brands. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the company's two most successful Hotel and Casino properties in Tampa and Hollywood, Fl., both owned and operated by HRI parent company The Seminole Tribe of Florida, as well as other exciting locations including Bali, Chicago, Cancun, Ibiza, Las Vegas, Macau and San Diego. Upcoming new Hard Rock Cafe locations include Valencia, Innsbruck, Yangon and Chengdu. New Hard Rock Hotel projects include Abu Dhabi, Atlanta, Berlin, Dubai, London, Los Cabos, New York City, and Shenzhen, Dalian and Haikou in China. For more information on Hard Rock International, visit www.hardrock.com.



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