Nikon Inc. and Warner Music Group Announce SXSW Lineup


Nikon Inc. and Warner Music Group have unveiled details of their residency at the upcoming South by Southwest® Music & Media Conference (SXSW®) in Austin, Texas. "The Warner Sound Captured by Nikon" will make its home at Austin's famed La Zona Rosa, with two days and three nights of stellar showcase performances slated for March 13th through 15th.

Artists from Atlantic Records, Warner Bros. Records and other WMG labels will appear live at these official SXSW showcases; all SXSW badge-holders are welcome and a limited supply of tickets will be sold at the door. Evening showcase headliners include Santigold and Chuckie on Tuesday, March 13th, Gary Clark Jr. on Wednesday, March 14th, and T.I. and B.o.B on Thursday, March 15th. Daytime headliners will be fun. on Wednesday, March 14th and Kimbra on Thursday, March 15th. Other artists slated to perform at "The Warner Sound Captured by Nikon" include Theophilus London, Dr. John, Wale, Stalley, Geographer, Crystal Fighters, Flux Pavilion, Ed Sheeran, Meek Mill, Avalanche City, LP, Doctor P, Dale Earnhardt Jr. Jr., Curren$y, The Chain Gang of 1974, The Staves, Neon Hitch, We Are Augustines and Punch Brothers. Additional artists will be announced shortly.

"SXSW is one of the best festivals in the world for discovering new music," said Elyse Rogers, Senior Vice President, Global Touring and Artist Development, Warner Music Group. "This year, all of the Warner Music Group labels have teamed up to present an incredible residency at La Zona Rosa, showing the breadth of all of our rosters - rock, urban, and electronic. We have partnered with Nikon on the event and will be streaming the performances so that fans around the world can share in the live experience."

"Nikon has a rich history as the brand choice for music photographers who desire incredible speed and image quality in low light," said Lisa Baxt, Senior Communications Manager, Nikon Inc. "With the launch of our new D4 and D800 HD-SLR cameras, which offer outstanding video capabilities, we're excited to join with Warner Music Group to bring this year's SXSW musical performances to audiences in rich broadcast quality video online." 

All three evening showcases will be live-streamed. More details will be announced soon. For up-to-the minute information, visit and

Nikon will host several shooting activities on-site at "The Warner Sound Captured by Nikon" including a practical HD-SLR workshop on how to make a music video hosted by filmmakers The Bui Brothers on Tuesday, March 13th as well as experiential shooting opportunities during day time music performances with legendary rock photographer Robert Knight.

WMG and Nikon have also teamed up to search for the next great music superstar via the "Your 1 Shot" contest. Bands/artists were invited to submit one live performance video to the "Your 1 Shot" contest site, located at One winner, courtesy of Nikon 1, Nikon's new portable camera with interchangeable lenses, will be selected by a stellar panel of music industry experts, including A&R executives from both Atlantic Records and Warner Bros. Records as well as guest artists from each label's prestigious roster.

In addition to earning a live performance, the "Your 1 Shot" winner will receive a new Nikon 1 J1 camera kit to capture their most memorable moments, travel and three nights' accommodation in Austin and VIP access to "The Warner Sound Captured by Nikon." One runner-up, as selected by Warner Music Group, will receive new Nikon photography equipment valued at up to $1,000. In addition, the "People's Choice" artist receiving the most votes online will receive Nikon equipment valued at up to $2,000.

Online voting is open and will run through March 1st, with the "Your 1 Shot" winner scheduled to be announced on Tuesday, March 6th. Warner Music Group will choose the winner(s) from all qualified submissions with special consideration for the top People's Choice voted entries. For Official Rules, Guidelines and Terms & Conditions please visit

"The Warner Sound Captured by Nikon" is presented by Nikon, Inc., with additional sponsorship provided by TIGI Haircare.  TIGI's Bed Head is proud to be the official hair care partner of "The Warner Sound Captured by Nikon," providing fans the opportunity to primp before they rock out at the show! 

In addition to the live performances, fans can experience Rocksmith on-site, the only game where players can plug a real guitar into their video game console and learn to play.  Texas Land & Cattle Steak House will provide complimentary authentic Texas steak house fare during the day showcases, with beverages provided by Pepsi and snacks provided by Doritos.  Skullcandy is excited to be the official audio partner of "The Warner Sound Captured by Nikon," whose showcases embody the diversity and spirit of SXSW. Skullcandy is proud to be part of the events.

Follow @thewarnersound on Twitter ( for more announcements about WMG's SXSW® showcases at "The Warner Sound Captured by Nikon."