M83 Collaborator Mai Lan Debuts Interactive Music Video for Her Latest Single PUMPER

French-Vietnamese Mai Lan has just released an interactive music video for "Pumper", her latest single, which was made by TOO SOON in collaboration with PANAMÆRA. As both a writer and vocalist featured on M83's Junk, the French-Vietnamese artist is heading her solo career with force. In anticipation of her upcoming projects, Lan will be in New York from September 17th to the 23rd and in Los Angeles from September 30th to October 9th for co-writing sessions and promos. She will also be performing live at the Standard East Village on Sept. 28th in New York and on October 4th at Hotel Cafe in LA.

Bringing an electronic, dynamic edge to pop, Mai Lan has created a sound that hails from the future. For her newest single "Pumper", Lan has put the progression of her sound into practice. As a collage of varying textures, colors, and patterns, Lan has created something which rejects singularity while simultaneously embracing her experience with design. The patterns mesh together in a desert-inspired hallucination complete with mirages and exotic life while the viewer finds themselves in control of their experience. Some of the directions appear on screen, others are shouted by Lan herself: "Cut the cactus, let's have a drink!" Lan says as the viewer slices their screen in half. The idea to create an interactive music video was initiated by the four members ofTOO SOON, Hugo Maury, Nicolas Loureiro, Yann Kubacki and Arnaud Rocca as their graduation project for the interactive design and development master of Gobelins Paris.