Fruition Release Official Video for 'I'll Never Sing Your Name'
By: Caryn Robbins Jan. 16, 2018
Fruition have released the official video for "I'll Never Sing Your Name", the lead single from their upcoming album Watching It All Fall Apart, out February 2nd via LoHi Records. Watch and embed "I'll Never Sing Your Name" via YouTube:
American Songwriter recently premiered the second single off the album "Northern Town", saying "The lonesome love song is built on a richly layered arrangement that swells and grows more hopeful as the song progresses. Coupled with previously released Watching It All Fall Apart track 'I'll Never Sing Your Name,' it's an intriguing taste of things to come." The record has also been praised by Relix, Alternative
Stream "Northern Town" on Spotify:
While still showcasing the sublime harmonies that they first discovered during an impromptu busking session in 2008, Fruition's three singer-songwriters Jay Cobb Anderson, Kellen Asebroek and Mimi Naja pursued a purposeful inventiveness that resulted in their most intricately textured work to date. With help from producer
Tucker Martine, (My Morning Jacket, The Decemberists, Modest Mouse) the band adorned their folk-rooted sound with delicately crafted elements of psychedelia and soul.
"Tucker helped us push ourselves to create something that glistens in subtle little ways that you might not even pick up on at first," says Kellen Asebroek. "We got to play around with all this analog gear and these weird old keyboards we wouldn't ordinarily use, like a bunch of kids in a toy store where everything is free."
Displaying the dynamic musicality they've shown since making their debut with
Hawthorne Hoedown, the band has evolved from a rootsy, string-centric outfit to a full-fledged rock act, eventually taking the stage at such major festivals as
Bonnaroo and Telluride Bluegrass, a set that inspired Rolling Stone to praise their "raucous originals filled with heartfelt lyrics and stadium-worthy energy".
Before the band hits the road, they'll give fans the opportunity to hear some of the new music live at a special preorder in-store at Portland, OR's Music Millennium on January 22. Fans can pre-order Watching It All Fall Apart at the venerable retailer for guaranteed entry.
Watching It All Fall Apart is also available for pre-order on CD, digital or limited edition color swirled vinyl, as well as deluxe bundles via www.fruitionband.com.
Watching It All Fall Apart tracklist:
1) Stuck On You
2) Northern Town
3) There She Was
4) I'll Never Sing Your Name
5) Let's Take It Too Far
6) Turn To Dust
7) FOMO
8) I Should Be
9) Lonesome Prayer
10) Eraser
Tour Dates:
01/22 - Portland, OR @ Music Millennium (In-store)
01/24 - Sandpoint, ID @ Heartwood Center
01/25 - Missoula, MT @ Top Hat
01/26 - Billings, MT @ Pub Station
01/27 - Bozeman, MT @ Eagles Ballroom
01/30 - Salt Lake City, UT @ State Room
02/02 - Denver, CO @ Ogden Theatre
02/03 - Denver, CO @ Ogden Theatre
02/07 - Lawrence, KS @ Granada
02/08 - St. Louis, MO @ Atomic Cowboy Pavillion
02/09 - Chicago, IL @ Martyrs
02/10 - Columbus, OH @ Woodlands Tavern
02/14 - Lexington, KY @ The Burl
02/15 - Louisville, KY @ Zanzabar
02/18 - Nashville, TN @ 3rd and Lindsley
02/21 - Fayetteville, AR @ George's Majestic Lounge
02/22 - Wichita, KS @ Barleycorn's
02/24 - Steamboat Springs, CO @ WinterWonderGrass Festival
02/25 - Steamboat Springs, CO @ WinterWonderGrass Festival
04/06 - Olympic Valley, CA @ WinterWondergrass Tahoe
04/07 - Olympic Valley, CA @ WinterWondergrass Tahoe
04/12 - Las Vegas, NV @ Bender Jamboree
04/13 - Las Vegas, NV @ Bender Jamboree
06/01 - Taos, NM @ Music On the Mothership
06/28 - Rothbury, MI @Electric Forest
07/21 - North Plains, OR Northwest String Summit
07/22 - North Plains, OR @ Northwest String Summit
Fruition Online:
Videos