Encore! Sessions Moved to LA in Style with Kick-Off Party During 2014 GRAMMY Awards

Encore! Sessions, produced by Forward and sponsored by Absolut Elyx, made its Los Angeles debut Grammy weekend with an event held on Friday, January 24 at The Standard Hollywood's intimate club mmhmmm, and co-hosted by 300 Entertainment--the new company started by former Warner Music Group recorded music executives Lyor Cohen, Todd Moscowitz and Kevin Liles. The event, named one of "The Top 10 Grammy Parties" by the Hollywood Reporter, featured performances from 300 artist ASTR, and deejay sets from the Been Trill collective and Wade Crescent.

The packed party played host to names including an unmasked Daft Punk-who went on to win Record & Album of the Year wins at the Grammys, among other awards-along with their Grammy-winning producer DJ Falcon, pop starlets Rita Ora and Sky Ferreira, actresses Jessica Alba and Josephine de la Baume, members of hip hop collective Odd Future, 2 Live Crew's Luther Campbell, Blood Diamonds, A Fine Frenzy's Alison Sudol, Adrian Younge and Dan Black.

A number of the music industry's biggest behind-the-scenes names also came out to join Absolut VP of Global Marketing Jonas Tåhlin for the party, including 300 co-founder Todd Moscowitz and head of A&R Pete Giberga, Tommy Boy founder Tom Silverman-who was there to support his daughter and ASTR lead singer Zoe, BET Chairman & CEO Debra Lee, Career Artist Management CEO Jordan Feldstein, Kitsuné co-founder Gildas Loaëc, Roc Nation's Jason Iley and Jennifer Justice, Warner Brothers Records execs Hildi Snodgrass and Lori Feldman, legendary club promoter Susanne Bartsch, and photographer & director of Beyoncé's recent "Jealous" video Francesco Carrozzini, among many more.

After two successful seasons recorded in hot New York City club Le Baron Chinatown and playing host to amazing talents including Little Dragon, Theophilus London, Paloma Faith, The Virgins and Citizens among others, Encore Sessions-the "most exclusive music series in America"-moved to Los Angeles for the 2014 season. Sponsored by Absolut Elyx - the new high-quality single-estate handcrafted which was introduced in the US last year - Encore! Sessions is set to release videos from the 2013 NYC series via their YouTube channel this week. Look for videos & interviews with Lou Doillon on Tuesday, January 28; Quadron on Wednesday, January 29; Chairlift on Thursday, January 30--which was recorded on the rooftop of the NoMad Hotel in Manhattan as a one-off; and NoNoNo on Friday January 31st. Stay in touch here : facebook.com/Encore.sessions About ENCORE! SESSIONS ENCORE! SESSIONS is a music-series produced by Forward in collaboration with ABSOLUT VODKA. The program started in February 2012 in New York City when Le Baron Chinatown, and have featured dozens of shows since then. Directed by Geoffray Barbier and shot in high definition with unmatched resources for events of this scale, ENCORE! SESSIONS offers music fans a unique glimpse into the minds and meanderings of emerging talents. ENCORE! SESSIONS can be seen at www.youtube.com/encoresessions.

About FORWARD Forward is an advertising agency, specialized in content marketing anchored in the entertainment and art worlds. With over 15 years of experience in the Entertainment business, and a strong advertising and digital expertise, they imagined numerous global integrated campaigns, produced live events and launched PR initiatives for prestigious brands and institutions such as Cartier, LVMH, Estée Lauder, DKNY, Michael Kors, Tommy Hilfiger, Chanel, Hermes, Absolut Vodka, Pernod Absinthe, and Harry Winston, amongst others...
About ABSOLUT ELYX Under the scrutiny of its master distiller, ABSOLUT has been patiently perfecting a new luxury vodka. Now it's ready, and it's called ABSOLUT ELYX. Crafted from single estate wheat and manually distilled in an authentic 1921 copper still, ABSOLUT ELYX is defined by its exceptional purity and silky texture. It's the finest expression of ABSOLUT, and is available in the US at hand-picked accounts since April 2013.