Chela Releases New Single And Video

Chela Releases New Single And Video

Australian indie pop artist Chela has released her new single "Shut You Up" feat. Banoffee HERE today via IHC 1NFINITY. The track shows off Chela's songwriting and production range, complemented by fellow Australian Banoffee's harmonic vocals. In the accompanying visuals, directed by Chela, the pair finds themselves trying to escape an addictive mobile video game that is infecting the world around them.

About the "Shut You Up" video's connection to the IHC 1NFINITY shared music video universe: The N.O.M.A.D.I.C. Corporation has invaded the world in many ways, including gaming. The video opens with Chela and Banoffee on their way to free themselves from the addictiveness of N.O.M.A.D.I.C.'s latest game and the sickness it brings along with it (which manifests as glowing mouth and yellow eyes). Through the sunny streets of LA to a hidden pool of water, the two must perform a ritual to be cleansed from the infection. Through this, the audience gets a glimpse of a new group in the world of IHC 1NFINITY, a cult-like organization called The Reflection.

Australian/Filipino artist Chela landed on the scene when she self-released her first single "Plastic Gun," co-produced with Ben Ely(Regurgitator). The musician, songwriter, producer, and filmmaker followed that track with 2013's "Romanticise" via French tastemaker label Kitsuné, co-produced with DCUP. The song quickly gained international attention leading to performances at SXSW and Coachella, as well as tours supporting Classixx and The Presets on their respective North American runs. In 2017 Chela released her single "Bad Habit," recorded with Chris Zane (Passion Pit, Holy Ghost!, Les Savy Fav) via NPR, who called it, "a complex and desperate piece of pop music." Her latest track with Banoffee follows collaborations withSeth Bogart, Clubfeet, and work on Goldroom's summer anthem "Fifteen" which has over 15 million views on YouTube and over 8 million plays on Spotify.

Following a 2017 relocation to Los Angeles, 2018 has seen Banoffee collaborate with the likes of SOPHIE, HTML flowers, and l8loomer as well as join Charli XCX's live band, touring with her as she supportsTaylor Swift's Reputation World Tour. With her new material Banoffee is aiming to be less introspective - the songs remain dark, though seek to inspire contentment instead. Banoffee is interested in the future of a more hyper textualized vein of pop, one that pushes its listeners outside of their comfort zone.

IHEARTCOMIX connects music and geek culture as a creative agency, content studio and culture curator. Born in 2004 by LA based artist, DJ and entrepreneur Franki Chan, IHC has evolved from a record label and event promotion group into a full-fledged entertainment universe where audiences can interact with their ideas at any moment.

IHEARTCOMIX is at home in the growing space where geek and cool overlap. They offer not only high-end content, but a unique voice and creations that speak as much to club kids as fans of entertainment. In the process they've created a one-of-a-kind artistic venture, a mythology that is part reality and part imagination. Their record label, IHC 1NFINITY, is the first to boast a shared music video universe. Their vision has made fans not only out of people who care equally about music and all things nerdy, but a long list of brands and talent they've developed deep relationships with including Marvel Studios, Warner Bros. Films, Skrillex, Sundance, Adult Swim, Magnolia Pictures, WeTransfer, Disney Studios and more.

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