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Bulova Partners with Universal Music Group to Launch TUNE OF TIME

Bulova launches "Tune of Time," a short-form video series focusing on a selection of some of today's most promising emerging artists, exploring how they spend their time creating, performing and following their dreams. The series will live on Bulova's website and social media channels throughout 2018.

Bulova teams up with Universal Music Group, the world leader in music-based entertainment, and the company's brand activation unit, Universal Music Group and Brands (UMGB), to share the story of these emerging artists that will include UK rising star, Calum Scott, YouTube sensation Matt Hunter, acclaimed singer/songwriterZZ Ward,andmore.

A deep commitment to music, as reflected by their ongoing partnerships with the Recording Academy, Latin Academy of the Recording Arts and Sciences as well as the GRAMMY Museum, is the catalyst for Bulova's new series spotlighting the passion and creativity of emerging music artists as they work to achieve their dreams. Nile Rodgers, three-time GRAMMY Award winning music legend and Bulova's current "History of Firsts" campaign ambassador, will appear in "Tune of Time" as a mentor, guiding these artists through their creative journey.

The musicians will also be integrated into the brand's upcoming music activations including the brand's Baselworld experience taking place on Saturday, March 24 th, featuring a meet-and-greet with Nile Rodgers and an acoustic performance by Calum Scott.

About Bulova
Founded by Joseph Bulova in 1875, Bulova remains an iconic brand at the forefront of today's timepiece industry - forever pursuing a profound history of firsts.

Headquartered in New York City, with eight international offices and distribution in 65 markets, Bulova's distinguished portfolio includes Bulova, Caravelle, Wittnauer watches, as well as licensed Harley-Davidson Timepieces by Bulova watches, Frank Lloyd Wright Collection watches and clocks, and Bulova Clocks.Today, Bulova is driven by the same principles of craftsmanship, innovation and technology that inspired their founder more than 140 years ago. Committedto advancing the art of watchmaking with extraordinary design, exclusive high-performance technology and enduring quality that upholds a tradition of excellence and meets the needs of today's global consumer. For more information, visit www.bulova.com.

About Universal Music Group
Universal Music Group (UMG) is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audiovisual content in more than 60 countries. Featuring the most comprehensive catalog of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans. Universal Music Group is a Vivendi company. Find out more at:http://www.universalmusic.com.

About Nile Rodgers
Among music legends, Nile Rodgers is truly exceptional. He amplifies his legacy as a multiple GRAMMY-winning composer, producer, arranger and guitarist by constantly traversing new musical terrain and successfully expanding the boundaries of popular music. As the co-founder of CHIC, Rodgers pioneered a musical language that generated chart-topping hits like "Le Freak," sparked the advent of hip-hop with "Good Times". Nile Rodgers transcends all styles of music across every generation with a body of work that's garnered him inductions into the Rock & Roll Hall of Fame (2017) and the Songwriters Hall of Fame (2016).Hiswork in the CHIC Organization and his productions for artists like David Bowie, Diana Ross and Madonna have sold over 300 million albums and 50 million singles worldwide. Fueling four decades of pop anthems with more than 200 production credits to his name, the scope of Nile Rodgers' peerless influence is undeniable.

About Calum Scott
Breakout U.K. artist singer and songwriter Calum Scott's poignant version of Robyn's "Dancing On My Own" has become a global sensation and is now certified Platinum in five countries, including the U.S. It was the best-selling U.K. single of 2016 by a British solo artist and was nominated for a Brit Award for Best Single. The song has over 550 million streams worldwide, while views of the video are over 250 million. Calum's debut album Only Human is out now on Capitol Records. The lead single, "You Are The Reason" has surpassed 100 million worldwide streams, while views of the official video are fast approaching 65 million. While on his first U.S. headlining tour, Calum performed on Late Night with Seth Meyers,The Ellen DeGeneres Show, Good Morning America,andDancing With The Stars.

About Matt Hunter
Colombian-American singer/songwriterMatt Hunterbegan posting covers to YouTube between the ages nine and twelve. His videos went viral and he traveled around Latin America building his fan base in a grass roots fashion. Around this time he was dubbed the "LatinoJustin Bieber", andMarc Anthonylater called him "the future" of music. At 13, Hunter released his first single, "Mi Amor". He released follow-up singles "Right Here, Right Now" and "Mi Senorita" in 2013, followed by the EP Right Here, Right Now. By 2016 he had amassed 200,000 subscribers on his YouTube channel and almost 500,000 Twitter followers. His latest release, "Amor Real", appeared in early 2017 to widespread acclaim.

About ZZ Ward
The powerhouse singer'sgenre-bending music, onstage prowess and savvy style has been called out by everyone from theLA Times,Vanity Fair, NPR, USA Today, Esquire, Complex, idolator, Vanity Fair, Chicago Tribuneand theNew York Times. Her latest album,The Storm, debuted #1 on Billboard's Blues chart and features collaborations with Fitz ofFitz and the Tantrums, Grammy Award winner Fantastic Negrito and Gary Clark, Jr. Her debut albumTil The Casket Drops,was a critical and commercial success. ZZ's music has been licensed over 100 times and has been featured in countless TV shows, commercials and feature films.

SOURCE Bulova

Bulova Partners with Universal Music Group to Launch TUNE OF TIME



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