Patr'n Toasts the Versatility of Tequila on (Inter)National Tequila Day

This Sunday, July 24, is National Tequila Day. But with the growth and popularity of Mexico's proud spirit surging around the globe, the holiday should more aptly be called "International Tequila Day."

Patrn Spirits will mark the occasion of International Tequila Day with events and promotions across the world, and the launch of the Patrn Cocktail Lab, a highly interactive cocktail recommendation site that leverages cutting edge technology to showcase the versatility of this sophisticated spirit.

"We recognize that tequila isn't a 'national' spirit, but one that's enjoyed globally. And an important reason why tequila has achieved such international success is because of the incredible versatility of this world-class spirit. In fact, we believe it's the world's most versatile spirit, perfect for any cocktail or occasion," says Lee Applbaum, Global Chief Marketing Officer at Patrn Spirits. "That's why, on International Tequila Day, we're hosting a global celebration to highlight the versatility of tequila, and introduce the new Patrn Cocktail Lab to help people across the world get easy access to exciting and interesting tequila recipes."

Available in more than 100 countries, Patrn is widely credited with helping introduce 100% agave tequilas to spirits drinkers across the world. And to help celebrate International Tequila Day on Sunday, Patrn will host events in cities across the globe, with a focus on classic cocktails perfected by Patrn tequila. For example, a time-honored gin and tonic upgraded with Patrn, or a traditional Bloody Mary transformed into a Patrn Bloody Maria, perfect for a Sunday. (See below for the classic Patrn Bloody Maria recipe.)

To help people find their perfect International Tequila Day cocktail recipe (or any occasion drink), the newly launched Patrn Cocktail Lab, accessible on PatronTequila.com, is a cocktail recommendation engine that doesn't just simply list recipes, but rather allows visitors to find and share innovative, easy-to-prepare Patrn cocktails based on their individual flavor preferences from spicy to sweet, fruity to herbal.

To make the Patrn Cocktail Lab even easier to access, Patrn is one of the first spirits brands to pioneer leading-edge voice technology, to make the Cocktail Lab available on new voice recognition platforms. Starting this week, by simply enabling the "Patrn" skill in the Alexa app on Amazon Alexa voice-enabled devices, including Amazon Echo, users can ask for cocktail recommendations, recipes and tips everything from the perfect brunch recipe to the proper way to shake and strain a cocktail. Future voice platforms will follow. (Visit PatronTequila.com/AskPatron for more information and a demo.)

"At Patrn we didn't invent tequila, but we perfected it, and that includes our longstanding commitment to product and technological innovation. Engaging voice communication is just another way that we're creating simply perfect experiences for our consumers through the tools that we deliver and the tequila that we proudly handcraft," adds Applbaum. "We are excited to be the first luxury spirit brand on the Amazon Alexa platform, which is really the start of a broader initiative that will leverage platforms like Alexa, Cortana, Siri, and future technologies to be able to more seamlessly deliver content to people when and how they want it. Alexa is just the beginning."

About Patrn Tequila

From hand-harvesting the highest-quality 100 percent Weber Blue Agave, to the traditional, time-honored distillation process and individual labeling, numbering, and inspection of each bottle, Patrn tequila is crafted with meticulous precision and care. Though Patrn has grown to become one of the most-recognized and respected luxury spirits brands in the world, it is still exclusively produced in the Highlands of Jalisco, Mexico, in the same small batches and with the same commitment to quality and craftsmanship. For more information about Patrn tequilas and liqueurs, please visit

www.PatronTequila.com.

Patrn Bloody Maria
2 oz. Patrn Silver
5 oz. Bloody Mary mix, or build your own:
4 oz. Tomato Juice
.5 oz. Fresh Lemon Juice
1 Dash Worcestershire sauce and Tabasco
1 Tsp Horseradish (optional)
Kosher salt and freshly ground pepper to taste
Lime wedge for garnish
Celery stalk for garnish

SOURCE Patrn Tequila