Look Incredible and Smell Edible with Einstein Bros.' Bagels New Cheese Shampoo and Bacon Conditioner

Cheese. Bacon. Repeat! Einstein Bros. Bagels today released a new line of Cheesy Shampoo and Wakin' Bacon Conditioner, giving breakfast enthusiasts an entirely new way to incorporate their love for cheese and bacon into their morning routines. Consumers can purchase the set of shampoo and conditioner, inspired by Einstein Bros. Bagels' limited-time Cheesy Wakin' Bacon sandwich menu offering. The duo is available for $9.99 at www.EinsteinBros.com/SmellEdible while supplies last.

"What better way to start the day than with the delicious aroma of the new Cheesy Wakin' Bacon sandwich from Einstein Bros. Bagels," said Kerry Coyne, Einstein Bros. Bagels SVP of Marketing, Product, and Innovation. "This is the ultimate breakfast apritif now our fans can shower themselves with mouth-watering scents, leaving them looking as incredible as they smell edible, all day long."

Einstein Bros. Bagels' Cheesy Wakin' Bacon sandwich is made with thick-cut, nitrate-free bacon, cage-free eggs and cheddar served on a six-cheese gourmet bagel. Other limited-time menu offerings include the No Yolk, made with cage-free egg whites, turkey-bacon, tomato, avocado and roasted tomato spread on an ancient grain Thintastic bagel and the SuperNova with lox, avocado, tomato, cucumber, red onion, capers and onion & chive shmear served on a sesame bagel. All are available at participating stores through May 2.

For additional information on Einstein Bros. Bagels, to received weekly deals as a Shmear Society member or find the nearest restaurant, please visit www.EinsteinBros.com. Follow Einstein Bros. Bagels on Facebook, Twitter and Instagram.

About Einstein Noah Restaurant Group, Inc.
Einstein Bros. Bagels is part of the Einstein Noah Restaurant Group, Inc. family, a leading fast-casual company also known for the Bruegger's Bagels, Noah's New York Bagels and Manhattan Bagel brands. Einstein Bros. Bagels is a neighborhood bagelry that's always cooking up a new way to bagel. Known for its fresh-baked bagels available in a variety of flavors and signature double-whipped shmears, Einstein Bros. Bagels also serves gourmet bagel sandwiches, coffee, espresso, sweets and snacks. Einstein Bros. Bagels is proud to be the largest bagel retail company in America with more than 700 locations in 40 states and the District of Columbia. To learn more, visit www.EinsteinBros.com.

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SOURCE Einstein Noah Restaurant Group, Inc.