Long-Awaited Budweiser Reserve Copper Lager Arrives on Shelves

Today, Budweiser and Jim Beam Bourbon officially unveil their highly anticipated collaborative brew Budweiser Reserve Copper Lager. The new beer celebrates two all-American brands that survived Prohibition and have thrived in their respective businesses for a collective 365 years. The third installment in Budweiser's Reserve Collection, Copper Lager, will be available nationwide through the holiday season.

Copper Lager is an American lager-style beer, brewed with two-row barley and aged on Jim Beam bourbon barrel staves. The charred American oak staves, which previously served as barrels aging Jim Beam for four years, create a toasted oak aroma, while the beer has a deliciously nutty taste with caramel rye and vanilla notes and the classically smooth Budweiser finish. The new specialty beer will be available in heritage glass bottles and on draught at bars across the country.

"We're very excited to bring the highly anticipated Budweiser Reserve Copper Lager to beer and bourbon aficionados from across the country," said Ricardo Marques, Vice President of marketing for Budweiser. "By working closely together with our friends at Jim Beam, we've brewed something truly unique that stays true to the incredible legacy of these two American icons."

This year marks the 85 th anniversary of the Repeal of Prohibition and both brands share unique histories of surviving the 13 years in which America went dry. The partnership between Budweiser and Jim Beam began in April as a cross-merchandising program and now includes Copper Lager, a uniquely innovative beer combining the heritage, quality and passion from both companies.

"As the category leader in bourbon production and innovation, we are especially particular about the brands with whom we choose to partner," said Rob Mason, Vice President of marketing for Jim Beam. "Budweiser is the perfect match for Jim Beam an all-American beverage icon with generations of family heritage, tradition and craftsmanship. We are thrilled that Fred Noe, our 7 th Generation Master Distiller, had the opportunity to collaborate with Budweiser's brewmasters to deliver such a unique and bourbon-forward beer."

Copper Lager will be supported with a 360-degree campaign including TV, Digital & OOH. Budweiser will featureMCA Nashville and Interscope Recording Artist Kassi Ashton and the world-famous Budweiser Clydesdales within the campaign. Budweiser and Jim Beam will continue to collaborate through co-branded programming at bars and retail venues across the country.

About Budweiser
Budweiser, an American-style lager, was introduced in 1876 when company founder Adolphus Busch set out to create the United States' first truly national beer brand brewed to be universally popular and transcend regional tastes. Each batch of Budweiser stays true to the same family recipe used by five generations of Busch family brewmasters. Budweiser is a medium-bodied, flavorful, crisp and pure beer with blended layers of premium American and European hop aromas, brewed for the perfect balance of flavor and refreshment. Budweiser is made using time-honored methods including "kraeusening" for natural carbonation and Beechwood aging, which results in unparalleled balance and character.

About Jim Beam
Jim Beam is the world's best-selling bourbon, crafted by seven generations of family distillers since 1795. Elegant. Smooth. Refined. That's what years of aging in new charred oak barrels does to our Kentucky Straight Bourbon. Fred Noe, Jim Beam's 7 th Generation Master Distiller, has stayed true to the family recipe that's been passed down through generations. The Jim Beam portfolio of products includes Jim Beam Bourbon, Jim Beam Black, Jim Beam Double Oak, Jim Beam Devil's Cut, Jim Beam Bonded, Jim Beam Rye, Jim Beam Distiller's Masterpiece, Jim Beam Vanilla, Jim Beam Honey, Jim Beam Kentucky Fire and Red Stag by Jim Beam among other offerings.

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SOURCE Budweiser

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