Iconic M&M'S' Holiday Ad Finally Gets A Sequel

The long-running spot has been a staple of the Christmas season for over 20 years, but it ends on a cliff hanger, begging fans to ask so what exactly happened?

That's the premise of the new, reimagined 90-second continuation of the memorable commercial appropriately called 'Faint 2: A Very Yellow Sequel'. The new spot, created and produced by CLM BBDO in France with support from BBDO New York, follows the clumsy, but well-meaning Yellow as he attempts to fly Santa's sleigh, deliver the presents and save Christmas. In true Yellow fashion, things go catastrophically wrong, but the mix up has unintended consequences that highlight the true meaning of Christmas.

"This Christmas season, we're excited to check off a gift that's been on our fans' 'wish list' for more than 20 years: an ending to the iconic 'Faint' commercial," said Michael Magee, VP Growth Acceleration, Mars, Inc. "We want to bring everyone together with M&M'S once again this holiday season by highlighting the true meaning of Christmas for a new generation of fans."

A 60-second cut of the new film will debut in the U.S. on NBC during the annual Christmas Tree lighting at Rockefeller Center. A truly global campaign, 'Faint 2' will also run in 11 additional markets around the world throughout the holiday season.

"Faint 2 is somewhat of a Christmas gift to Yellow, and the Christmas adventure we would expect from an entertaining brand such as M&M'S," said Matthieu Elkaim, BBDO Chief Creative Officer at CLM BBDO. "It's an action movie packed with drama, comedy, and emotion all at the same time."

For more information, fans can visit M&M'S on Facebook, Twitter, Instagram or at www.mms.com.

About Mars, Incorporated
Mars is a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love. With almost $35 billion in sales, the company is a global business that produces some of the world's best-loved brands: M&M's, SNICKERS, TWIX, MILKY WAY, DOVE, PEDIGREE, ROYAL CANIN, WHISKAS, EXTRA, ORBIT, 5, SKITTLES, UNCLE BEN'S, MARS DRINKS and COCOAVIA. Mars also provides veterinary health services that include BANFIELD Pet Hospitals, Blue Pearl, VCA and Pet Partners. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles Quality, Responsibility, Mutuality, Efficiency and Freedom inspire its more than 100,000 Associates to create value for all its partners and deliver growth they are proud of every day.

For more information about Mars, please visit www.mars.com. Join us on Facebook, Twitter, LinkedIn, Instagram and YouTube.

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SOURCE Mars, Incorporated