Hot Off The Griddle: Krusteaz Steps Up Pancake Game With Introduction Of New And Improved Buttermilk Protein Flapjack & Waffle Mix

Krusteaz, maker of premium baking, pancake and waffle mixes, today announced its new and improved Buttermilk Protein Flapjack & Waffle Mix. Providing a new option for the health-conscious consumer who isn't willing to sacrifice on taste, the mix provides 15 grams of protein per serving, four grams of fiber, is made from 100% whole grain flour and contains no artificial flavors, colors or preservatives. The new mix joins the delicious lineup of Krusteaz pancake and waffle mixes, boasting redesigned packaging to best showcase the better-for-you product in a box with a new, natural feel.

With the introduction of its new and improved Buttermilk Protein Flapjack & Waffle Mix, Krusteaz saw an opportunity for a product that combines the nutritional benefits of protein pancakes, along with the delicious taste and fluffy texture that consumers expect from a Krusteaz pancake. With a new recipe that brings together the best of both worlds, the Krusteaz Buttermilk Protein Flapjack & Waffle Mix is a great tasting option that consumers can feel good about eating.

"We wanted to create a protein packed pancake that was made with 100% whole grain flour, was a good source of fiber and had absolutely no artificial ingredients. By the way, it had to taste amazing," said Andy Heily, President of Continental Mills. "Mission accomplished. Our Chefs have created a truly delicious and nutritious recipe and we are incredibly excited to introduce it to our consumers."

The new Krusteaz Buttermilk Protein Flapjack & Waffle Mix is made by just adding water, giving parents a nutritious, quick and easy option for family breakfasts. And the protein will keep parents and kids feeling full longer, making these pancakes the perfect breakfast before school or to start a busy weekend.

Consumers can visit krusteaz.com for additional information, including recipe inspiration. The Krusteaz Buttermilk Protein Flapjack & Waffle Mix is located in the pancake aisle at retailers nationwide for a suggested retail price of $4.99.

About Krusteaz
The Krusteaz story began in 1932 when a group of women from a Seattle bridge club created a just-add-water pie crust that was an industry first. Today, Krusteaz remains a family-owned business that stands for innovative products, premium ingredients and easy-to-make mixes to fit every occasion. The product line includes pancakes, waffles, muffins, quick breads and flatbreads, cookies, dessert bars, cornbread, crumb cakes and a line of Gluten Free products. Every box invites consumers to have fun in the kitchen, get a little messy, fuel their creativity and enjoy the possibilities Krusteaz mixes bring to the table.

About Continental Mills, Inc.
Continental Mills, Inc. is a privately held manufacturer and marketer of baking and beverage mixes, snacks and other high-quality food products. Located in Tukwila, WA, the family-owned company has strong branded products sold under its Krusteaz , WildRoots , Kretschmer Wheat Germ and Alpine Cider lines as well as several licensed product extensions. Continental Mills' products are sold through retail, foodservice, and club store channels throughout the United States.

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SOURCE Krusteaz