Einstein Bros. Bagels Extends Free Bagel and Shmear to All Restaurant Mobile App Users

Einstein Bros. Bagels recognizes that being the first doesn't always mean you're the best! Consumers have been busy redeeming offers through other restaurant brand's mobile apps and reward programs, while the nation's leading bagel brand worked to perfect a program that empowers guests to choose the rewards they want. To celebrate the launch of its new, Shmear Society Rewards program and mobile app, Einstein Bros. Bagels is issuing a first-of-its-kind offer that allows guests to redeem a FREE bagel and shmear with purchase on Aug. 15 to anyone who shows a restaurant brand's mobile app on their device.

"Our guests have asked us for it and the time has finally come for them to receive the added value rewards they deserve," said Leigh Anne Snider, Einstein Bros. Bagels president. "Now, those who choose to brighten their mornings with us can take advantage of special offers and surprise and delight deals through our Shmear Society Rewards program and mobile app."

Guests who show a restaurant brand's mobile app on Aug. 15 to receive a free bagel and shmear with purchase will also be encouraged to download the Einstein Bros. Bagels app and sign up for the Shmear Society Rewards program during their visit. Current Shmear Society Rewards members who use the app to check-in to their favorite Einstein Bros. Bagels store on offer day will also receive a free bagel and shmear deal in their account for future redemption.

Through Einstein Bros. Bagels' Shmear Society Rewards program, members will be eligible to enjoy a free egg sandwich with purchase on their birthday and two points for every $1 spent in-store, which can be redeemed at any time for food and beverages at participating locations. In addition to the Shmear Society Rewards program, Einstein Bros. Bagels' mobile app provides maximum convenience by giving guests the freedom to pay for their order directly through the app.

Download the Einstein Bros. Bagels mobile app in the AppStore or through Google Play. For more information about Einstein Bros. Bagels' Shmear Society Rewards program, visit www.ShmearSociety.com, or find an Einstein Bros. Bagels location nearest you at www.EinsteinBros.com.

About Einstein Bros. Bagels
Einstein Bros. Bagels is part of the Coffee & Bagel Brands family, a leading quick-casual company known for its breakfast brands including Caribou Coffee, Bruegger's Bagels, Noah's New York Bagels and Manhattan Bagel. Einstein Bros. Bagels is a neighborhood bagelry that's always cooking up new ways to bagel. Known for its fresh-baked bagels available in a variety of flavors and signature double-whipped shmears, Einstein Bros. Bagels also serves gourmet bagel sandwiches, coffee, espresso, sweets and snacks. Einstein Bros. Bagels is proud to be the largest bagel retailer in America with more than 700 locations in 40 states and the District of Columbia. Connect with Einstein Bros. Bagels on Facebook, Twitter, and Instagram, or join the Shmear Society at www.EinsteinBros.com to receive news and special offers.

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SOURCE Einstein Noah Restaurant Group, Inc.

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