Bazooka Candy Brands Introduces Match-Ems Gummies, An Interlocking Candy With Customizable Flavors For Endless Fun

Bazooka Candy Brands, a division of The Topps Company, Inc., launches Match-Ems, an interlocking fruit-flavored gummy treat that offers a uniquely customizable flavor experience. Every Match-Ems bag is filled with a mix of eight fruity flavors that can be paired together to create up to 28 mouth-watering combinations.

"Our consumers are always looking to maximize flavor optionsand Match-Ems is the only gummy that lets them mix and match their favorite fruity flavors to create new ones," said Nicole Rivera, Director of Marketing at Bazooka Candy Brands. "We used new 3D gummy technology and our flavor expertise to create fun interlocking shapes that taste great when combined. Who would have guessed that a Banana and Orange gummy together could taste like Bubble Gum?"

Match-Ems is available in a 3.8 oz. share-pack and 8.0 oz. re-sealable stand-up pouch. Each is filled with gummies in a mix of eight delicious flavors, including three sour flavors (Blue Raspberry, Green Apple and Watermelon) and five sweet flavors (Banana, Cherry, Pear, Orange and Strawberry). Each flavor comes in two interlocking shapes, so consumers can easily pair together two different flavors to create their own surprising flavor combination. Match Cherry and Orange for a fun Fruit Punch, Sour Green Apple and Pear for a tropical Kiwi explosion, or Sour Watermelon and Sour Blue Raspberry for a Sour Blackberry mouth-puckering experience.

Available at top retailers within the Mass, Convenience, and Grocery channels, Match-Ems will be supported by a national integrated marketing campaign including a television ad that combines animation and live action, entitled "Extra Hands". Debuting today, the commercial will air on networks such as Cartoon Network, Nickelodeon, & Nicktoons. The launch of Match-Ems is also supported with an interactive game that allows fans to continue the flavor fun online, exclusively at www.CandyMania.com and available to play now.

Match-Ems GummiesMix 'Em, Match'Em, Love 'Em!

About Bazooka Candy Brands:
Bazooka Candy Brands is a division of The Topps Company, Inc. and produces such iconic, high-quality candy products as Ring Pop, Push Pop, Baby Bottle Pop, Juicy Drop Pop and of course, Bazooka bubble gum. For additional information, visit www.candymania.com.

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