BUILT WITH CHOCOLATE MILK Offers Teams A Chance To Win A Total Of $20,000 In Grants

The BUILT WITH CHOCOLATE MILK campaign is launching the Coaches Challenge social media contest, awarding $20,000 in grants to high school-aged athletic programs who show they recognize the nutritional benefits of lowfat chocolate milk. The grand prize winner will be awarded a $10,000 grant for their athletic program and two runner-up teams will each be awarded a $5,000 grant.

Coaches across the country know that drinking lowfat chocolate milk after strenuous exercise provides athletes with protein they need to rebuild their muscles, so they are ready to give it their all in the next workout or game. The BUILT WITH CHOCOLATE MILK campaign is excited to award these grants to three exceptional coaches of high school-aged players and their teams who rely on chocolate milk to build their success. With the support of the National High School Athletic Coaches Association, BUILT WITH CHOCOLATE MILK encourages coaches across the country to enter.

From Sept. 18 to Oct. 13, coaches of high school-aged teams can enter the BUILT WITH CHOCOLATE MILK Coaches Challenge by sharing a photo or video on Twitter, using #CoachChallenge and #promo and tagging @chocolate_milk, or via email to builtwithchocolatemilk@milkpep.org.

After the four-week entry period, contest finalists will be selected by a panel of judges. The top 10 entries will move onto public voting on BUILT WITH CHOCOLATE MILK's Facebook and Twitterpages to determine the winning teams.

"With budget cuts and lack of funding often one of districts' top challenges, we know these grants can go a long way in easing some of the burden programs and coaches face every season," said Miranda Abney, Marketing Director for Milk Processor Education Program (MilkPEP), which runs the BUILT WITH CHOCOLATE MILK campaign. "Coaches help athletes build training routines for life and we're proud to support them and, through these grants, help build a program's long-term success."

"I am excited about the BUILT WITH CHOCOLATE MILK Coaches Challenge and the partnership with the NHSACA," said Dave Dougherty, Executive Director of the National High School Athletic Coaches Association. "This contest supports high school athletic programs, while at the same time, educates coaches and athletes of the important benefits drinking lowfat chocolate milk after practices has for athletes. The NHSACA is a proud partner of BUILT WITH CHOCOLATE MILK and its mission of providing high school athletes with the best after-practice nutritional drink available for them."

For complete contest rules, and additional resources regarding the Coaches Challenge visit http://builtwithchocolatemilk.com/featured/2017-coaches-challenge

About the BUILT WITH CHOCOLATE MILK Campaign
The Milk Processor Education Program (MilkPEP), Washington, D.C., is funded by the nation's milk processors, who are committed to increasing fluid milk consumption. The National Fluid Milk Processor Promotion Board, through MilkPEP, runs the BUILT WITH CHOCOLATE MILK Campaign, a multi-faceted program designed to educate athletes and exercisers about the recovery benefits of lowfat chocolate milk after strenuous exercise. Lowfat chocolate milk helps athletes refuel and rebuild after strenuous exercise with high quality protein scientifically shown to help repair and rebuild muscles. For more information, go to http://www.BuiltWithChocolateMilk.com/.

About the National High School Athletic Coaches Association
The National High School Athletic Coaches Association is committed to promoting coaches as leaders and models to America's youth. We provide instruction and training to middle school and high school aged coaches to support the capabilities of new and veteran coaches alike. Our membership consists of individuals interested in providing instruction and training to coaches across the country. For more information, visithttps://www.hscoaches.org/.

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