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SAN FRANCISCO, Dec. 10, 2015 /PRNewswire/ Most people will fail to keep the New Year's resolutions they make each January, a grim reality that results in shame and disappointment. People know what they should be doing to lead healthier and happier liveslosing weight, exercising, making healthier choices, taking up new hobbiesbut the way they set their resolutions is flawed.

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According to Kyra Bobinet, a physician who also holds a master's degree in public health and specializes in behavior neuroscience design, people must match their resolutions to how their brains work.

Author of the new book Well Designed Life: 10 Lessons in Brain Science & Design Thinking for a Mindful, Healthy, and Purposeful Life, Bobinet has helped many individuals and organizations succeed with behavior changes of all shapes and sizes.

Bobinet will explain:

  • The five brain areas everyone should know about before making a New Year's resolution
  • How to apply brain science to eating healthier and exercising more
  • Why "it takes 21 days to make a new habit" is wrong
  • Why relapse is good, not bad
  • How most resolutions fail (it's not the motivation)
  • Which types of goals are failure makers and motivation killers
  • The brain science recipe for long-term success


Kyra Bobinet, M.D., M.P.H., is a physician-turned-designer in behavior neuroscience and the author of the new book, Well Designed Life: 10 Lessons in Brain Science & Design Thinking for a Mindful, Healthy, and Purposeful Life (engagedIN Press, 2015). Bobinet has instructed thousands of students at Stanford School of Medicine and is CEO of engagedIN, a behavior change design firm. She has been featured on NPR and ABC-7 (Los Angeles) and in the Wall Street Journal, Huffington Post, Fast Company and Experience Life. She is the recipient of the 20015 Harvard T.H. Chan School of Public Health Innovator Award.

AVAILABILITY: San Francisco, nationwide by arrangement and via telephone
CONTACT: Dr. Stephanie Shorter,413-854-3626; Email

SOURCE Kyra Bobinet

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