The Jim Henson Company and PlayTales Launch Fraggle Rock Mobile App and More for 30th Anniversary

In celebration of Fraggle Rock's 30th Anniversary, The Jim Henson Company has organized events, contests, and the launch of limited edition merchandise. The Jim Henson Company has partnered with PlayTales, an award-winning children's app developer, on the creation of Fraggle Rock Music Maker. The app is inspired by the unique musical characteristics associated with Jim Henson's popular "Fraggle Rock" television series.

"Music plays such an iconic role in the original series, we wanted to produce an app that would give families a chance to interact and play with their favorite 'Fraggle Rock' characters in a unique and musical way," said Melissa Segal, Executive Vice President of Global Consumer Products, The Jim Henson Company. "The PlayTales app brings a new innovative touch point to the Fraggle Rock franchise and is a great addition to our 30th Anniversary celebration product line up."

Fraggle Rock Music Maker features the five most iconic characters from the series; Wembley, Gobo, Red, Mokey, and Boober, and is set in their home, in the caves of Fraggle Rock. The app is designed around the Fraggles' love of music. Users are able to enjoy five different activities filled with interactive features and unlimited fun! Pablo Benitez, PlayTales CTO, comments on the development of Fraggle Rock Music Maker, "Fraggle Rock Music Maker has been a great project to work on. Our entire staff grew up watching the show so it was really special for us to have the opportunity to give fellow Fraggle fans a fun new way to interact with their favorite characters."

Jam out with Gobo, run with Red, and conduct and create awesome music sequences with the whole gang in the newest "Fraggle Rock" application! The app also features new covers of beloved songs from the Fraggle Rock series by popular indie artists. Fraggle Rock Music Maker is now available in the iTunes App Store and can be purchased for $2.99. From October 21st to 28th, 2013 PlayTales, Cupcake Digital, and The Jim Henson Company will be offering Fraggle fans the chance to win promo-codes for three different Fraggle Rock mobile apps as well as official merchandise through this special giveaway.

ABOUT FRAGGLE ROCK
Created by Jim Henson, Fraggle Rock stars a cast of puppet creatures called Fraggles, quirky cave-dwellers who live in an underground world alongside their industrious green neighbors, the Doozers and a family of enormous Gorgs. The show has been seen in over 80 countries and continues to enjoy a loyal international fan following while encouraging friendship, tolerance and diversity with fun adventures and a unique mix of music from all genres including folk, blues, gospel, country and rock.

ABOUT PLAYTALES
PlayTales is a wholly-owned subsidiary of Genera Interactive, an internationally based multi-platform mobile entertainment and utilities provider with offices in USA, UK, Spain, Romania, and China. Founded in 2010, PlayTales develops and distributes interactive children's books within its award-winning bookstore apps. PlayTales applications can be downloaded from Apple's App Store, Google Play, Amazon.com, and Blackberry App World. Like PlayTales on Facebook.com/myPlayTales and follow them on Twitter @PlayTales. Learn more about PlayTales interactive stories at http://www.playtales.com.

ABOUT THE JIM HENSON COMPANY
The Jim Henson Company has remained an established leader in family entertainment for over 50 years and is recognized worldwide as an innovator in puppetry, animatronics and digital animation. Best known as creators of the world famous Muppets, Henson has received over 50 Emmy Awards and nine Grammy Awards. Recent credits include the Emmy nominated "Sid the Science Kid," "Dinosaur Train," and "Pajanimals" as well as the new series "Doozers," a CG animated preschool series. Features include "The Dark Crystal," "Labyrinth," "MirrorMask," and the upcoming "Alexander and the Terrible Horrible No Good Very Bad Day" and television productions include "Fraggle Rock" and the sci-fi cult series "Farscape."

With additional locations in New York and London, The Jim Henson Company is headquartered in Los Angeles on the historic Charlie Chaplin lot, complete with soundstage and postproduction facilities. Independently owned and operated by the five adult children of founder Jim Henson, the Company is also home to Jim Henson's Creature Shop, a pre-eminent character-building and visual effects group with international film, television, theme park and advertising clients, as well as Henson Recording Studios, one of the music industry's top recording facilities known for its world-class blend of state-of-the-art and vintage equipment. The Company's Henson Alternative brand is currently touring "Puppet-Up! - Uncensored," a live puppet improvisational show.

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