THE VOLKSWAGEN SAGA is Released
By: Christina Mancuso Feb. 14, 2017
Leadership author Steven Howard highlights the many leadership lessons emanating from the Volkswagen diesel emissions test cheating scandal in his latest book Leadership Lessons from the Volkswagen Saga.
"This is a story full of leadership lessons on corporate governance, branding, crisis communications, corporate responsibility, and individual accountability relevant to leaders of any size organization," notes Howard, the author of 18 leadership and business books. "Without a doubt, this intentional corporate malfeasance by Volkswagen has become the global benchmark for corporate cheating and corporate scandals." To date, Volkswagen has been assessed or agreed to over $24B in fines, penalties, and compensatory payments to car owners. One Volkswagen employee is serving an 18-month jail term in South Korea. Another is awaiting sentencing in the U.S. after a plea bargain arrangement. A third sits in a U.S. jail thousands of miles away from his home in Germany pending his own trial or plea bargain agreement. Five of their colleagues in Germany have been indicted on felony charges by a U.S. grand jury and have been warned not to leave the country.Steven Howard specializes in creating and delivering leadership development curriculum for frontline leaders, mid-level leaders, and high-potential leaders. For almost 30 years he has delivered leadership development programs in the U.S., Canada, Asia, Australia, Europe, and Africa to numerous organizations and institutions. He is well-known for his truly international and multicultural perspective, having lived in the USA for 23 years, in Singapore for 21 years and Australia for 12 years. He currently resides in Southern California. Howard has published 18 books on leadership, marketing, and corporate branding and is the editor of four professional and personal development books in the Project You series.
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