THE ABC'S OF BUSINESS Shares Advice for Entrepreneurs

AUCKLAND, New Zealand, Dec. 8, 2015 /PRNewswire-iReach/ Advantage Media Group announces the release of The ABC's of Business, a book by Tony Falkenstein who is one of New Zealand's leading entrepreneurs. Because business advice can be complicated and hard to implement, Falkenstein demonstrates how to take valuable business wisdom and present it in a way that is beautifully simple and easy to understand. In this book, he has collected the essential elements of being an executive, manager, or entrepreneur and organized them in a creative and playful manner.

The ABC's of Business is a deceptively simple handbook offering astounding insights into a career founded on common sense, bravery and smart thinking. The book covers everything from the different problematic personalities in an office to how to create the most effective team for productivity. A highly readable set of insights from and into the mind of an entrepreneur and leader, this book delivers a pep talk spiced with insights from Falkenstein's own business highs and lows.

Like many business leaders, Tenby Powell, Hunter Powell Investments Ltd. feels, "Tony Falkenstein has captured not only the heart and soul of the entrepreneur but also their mind in easily read and insightful 'quips', which are, rather curiously, presented in alphabetical order."

As an example of the principles in The ABC's of Business, Falkenstein explains, "Opportunities pass in front of us every daysome people (procrastinators) can see the opportunity but do nothing about it, while others (entrepreneurs) see so many opportunities that they try to take on too many." Simplicity while having fun is Falkenstein's gift to managers when they are discovering their path to success.

The ABC's of Business is available now at Amazon and other online retailers.

Tony Falkenstein is a serial entrepreneur, author, speaker, educator, and business expert from New Zealand. He has worked with multinationals and public companies for the majority of his 30 plus year career in New Zealand. He now owns the majority share in publicly listed Just Water International Limited and is a significant investor in Pure SEO Limited and other private companies. Just Water, a water cooler and filter supplier for the home and office market, has continued to grow both organically and through acquisitions.

Popular for his adherence to traditional business ethics and integrity, Falkenstein is frequently featured in industry publications and interviewed about his many successes. Some of his appearances include features in New Zealand Herald, The National Business Review, and Magazines Today. As well, he speaks often to Rotary chapters, universities, and business conferences featuring his expert opinion on business related topics.

Media Contact: Tony Falkenstein, Just Water International, +64 21 950 856, tf@jwi.co.nz

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Photo - http://photos.prnewswire.com/prnh/20151207/293623

SOURCE Tony Falkenstein

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