StoryCloud Launches Marie Claire's SHOES FIRST Digital Edition
SAN DIEGO, CA - StoryCloud, the leading high-fidelity content publishing platform, this week launched the digital edition of "Shoes First" an interactive advertising supplement based upon an exact replica of the Marie Claire printed edition of the magazine.
"StoryCloud's high-fidelity content publishing platform provides unprecedented content control and the ability to create new audiences and monetize on brand," said Ken Kalb, CEO and co-founder.
"Our partnership with StoryCloud was really about audience engagement, and adding a social platform and purchasing option to our Shoes First conversation," said Nancy Berger Cardone, VP, Publisher and Chief Revenue Officer. "We also loved the ability to track the metrics and action taken in live time. StoryCloud gave us another layer of experience to bring our editorial to life in new and fun ways."
After two years in development, and 11 pending patents, StoryCloud is launching a universal content publishing platform for documents, audio, video and all forms of media. Uniquely, the platform provides social influencers with a marketplace to monetize their audiences by promoting publisher content.
"At Marie Claire we can take a PDF file for example, and make it completely interactive with dynamic links to advertisers, social influencers, even video," said Ken Kalb. "All the magic happens within a browser, no app download is required for a delightful experience on mobile, tablet or desktop."
StoryCloud is the market leader in a new media category called high-fidelity content publishing. Optimized for mobile, tablets and desktops without the use of native apps, the platform provides security, social networking, analytics, and e-commerce in all media formats to individual content publishers and large enterprises. Ultimately it empowers publishers to control how their content is consumed and monetized on-brand. For more information, please visit StoryCloud at www.storycloud.com.
About Marie Claire
Marie Claire, a joint venture between Hearst Magazines and Marie Claire Album, is the fashion magazine with character, substance, and depth, for women with a point of view, an opinion, and a sense of humor. Each issue is edited for a sexy, stylish, confident woman who is never afraid to make intelligence a part of her wardrobe. Marie Claire has 34 international editions and reaches more than 40 million women worldwide. The magazine was co-founded in 1937 by French industrialist Jean Prouvost and writer Marcelle Auclair, whose goal was to present the realities of life mixed with fashion and beauty coverage. The American edition is published by Hearst Magazines, a unit of Hearst, one of the nation's largest diversified media and information companies. With 21 titles in the U.S., Hearst is the leading publisher of monthly magazines in terms of total paid circulation (AAM 2H 2014), reaching 78 million readers (Spring 2015 MRI gfk) and 54 million site visitors each month (comScore). Follow Marie Claire on Twitter at @marieclaire and Instagram and Snapchat at @marieclairemag.