Skyhorse Publishing Launches Adult Coloring Books

By: Feb. 26, 2016
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NEW YORK, Feb. 26, 2016 /PRNewswire-iReach/ Skyhorse Publishing has sold more than three million adult coloring books since it began selling such books in June 2015.

Photo - http://photos.prnewswire.com/prnh/20160225/337592

"Our sales of adult coloring books prove they are more than just a fad!" said Tony Lyons, who launched Skyhorse in 2006 after serving as president and publisher of the Lyons Press.

Skyhorse currently has thirty-two adult coloring books in print and another twenty-five scheduled for publication this year. Sales have been strong in bookstores, mass merchandisers, specialty chains and onlinein every major sales channel.

Among the top selling series are: Coloring for Everyone; Coloring for Adults; New York Times Bestselling Artists' Adult Coloring Books; Portable Coloring for Creative Artists; On-the-Go Adult Coloring Books; and Peaceful Adult Coloring Books. Top titles are Mandalas: Coloring for Everyone; Paisleys: Coloring for Everyone; Mandalas: Coloring for Artists; Zen Patterns and Designs: Coloring for Everyone; Art Nouveau: Coloring for Everyone; Whimsical Designs: Coloring for Everyone; and Calming Patterns.

"We see adult coloring books as more than a hobby," said Bill Wolfsthal, Skyhorse's vice president and executive director of sales & marketing. "We see them as part of a new cultural norm, a reaction to our modern electronic age, like yoga, meditation, spin cycling, and running."

SKYHORSE PUBLISHING

Skyhorse publishes an eclectic and maverick list that includes books on history, politics, rural living, humor, and more. Its imprintsAllworth Press, Arcade Publishing, Carrel Books, Gary Null Publishing, Good Books, Helios Press, Hot Books, Night Shade Books, Not For Tourists, Sky Pony Press, Sports Publishing, Talos Press, and Yucca Publishingcover such areas as sports, business, art, fiction, nonfiction, current affairs, and children's literature. Its backlist includes more than six thousand titles and thirty-five New York Times bestsellers.

Skyhorse is distributed by Perseus Books Group in the United States and overseas, and also by Thomas Allen & Son in Canada.

Media Contact: Charlie Lyons, Skyhorse Publishing, 212-643-6816 x286, clyons@skyhorsepublishing.com

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SOURCE Skyhorse Publishing



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