PCG Partner Leonard Greenberger Releases WHAT TO SAY WHEN THINGS GET TOUGH
A new book by PCG Partner Leonard Greenberger, entitled What To Say When Things Get Tough, provides communications strategies, skills and techniques that all business professionals can use to win people over when they're angry, worried and suspicious.
Published by McGraw-Hill Education, the book draws on many of the firm's real-world experiences to illustrate how to enhance credibility, assess risk, and send the right verbal and non-verbal messages in tough situations. It also provides basic training on how to conduct media interviews and provides a fool-proof model for answering difficult questions.
"This book provides a detailed roadmap for anyone who needs to communicate with hostile audiences," said Win Porter, president of the Waste Policy Center and a former assistant administrator for solid waste and emergency response at the U.S. Environmental Protection Agency. "Every business professional should have a copy on the shelf and pull it down whenever a tough situation presents itself."
Greenberger has worked with hundreds of PCG's clients - including senior corporate and non-profit executives and military officers - to prepare them to communicate in tough situations. He is a seasoned veteran of guiding clients through crises where effective communication often makes the difference between success and failure.<
"I wrote the book because everyone, not just the senior business professionals that PCG works with and trains, can benefit from the skills, strategies and techniques that we apply every day for our clients," Greenberger said.
"We're very proud of Leonard and the book, which is the first published by a PCG partner in our 32-year history," said Managing Partner Mimi Limbach. "In researching and writing What to Say When Things Get Tough, Leonard significantly advanced our media and risk communication training curricula and our clients will benefit as a result."
Potomac Communications Group, Inc., is a full-service agency helping corporate, government and association clients with their most demanding communications challenges: strategic communications planning, marketplace positioning, public policy support, marketing, employee and member communications, aggressive media outreach, graphics and design, and the development of powerful communications tools, from Web sites and press kits to speeches and substantive white papers. We are known for our support of legislative initiatives, risk communication and media training, crisis management and coordination of third-party support. We serve clients around the country on such other diverse issues as financial services, siting of controversial facilities, corporate taxation and the need to reach nontechnical audiences on complex technical issues. For more information about PCG, visit http://www.pcgpr.com.