Matthew E. May Pens WINNING THE BRAIN GAME: FIXING THE 7 FATAL FLAWS OF THINKING

NEW YORK, May 11, 2016 /PRNewswire/ "People may want to pause before voting a politician into office simply because they have a brain for business," claims business strategist Matthew E. May, author of the newly released book WINNING THE BRAIN GAME: FIXING THE 7 FATAL FLAWS OF THINKING (McGraw Hill, May 2016). "Business thinkers are susceptible to several fatal thinking flaws that can render more nuanced and complex political challenges nearly impossible to solve."

According to former Apple evangelist Guy Kawasaki, "Every politician on the planet needs to read this book, immediately."

In a 10-year study, involving hundreds of interactive creative problem-solving sessions, May gave over 100,000 professionals a thought challenge far less complex than their routine business problems. Results? Not only did less than 5% arrive at the best and most elegant solution, but the solutions given were remarkably similar.

"It's uncanny," May states. "No matter where I went or who I gave the problems to, the results were eerily homogeneous. The evidence I've collected points to seven observable thinking flaws...glitches, if you will. It's not brain damage, it's the human hard-wiring that comes from deeply grooved thinking tracks formed over time. The good news is there are techniques, tips and tools used by the world's top minds to overcome those fatal flaws."

May was working as a full-time advisor to Toyota's U.S.-based corporate university in 2005 when he first began to notice repetitive thinking patterns preventing business professionals from arriving at the best answer. "I did not set out to conduct a long-term psychological study," he admits, "Using a couple of different business-thought exercises, as icebreakers, we were surprised by how many people failed to solve the problem(s), and by the repetitive nature of thinking and behavior patterns." May left his consulting gig with Toyota in 2006, but kept using thought exercises in workshops, seminars, and speaking engagements all over the world. After a decade, he discovered that there are seven observable problem-solving patterns that can block our best thinking.

They include:

1. Leaping to solutions that simply don't work
2. Fixating on old ideas to the point of suffering tunnel vision
3. Overthinking problems to make them worse
4. Settling for obvious but inferior solutions
5. Backing off goals just to declare victory
6. Automatically dismissing the ideas of others
7. Self-censoring; killing one's own ideas before they're born

In Winning the Brain Game, May addresses the results of the research, as well as the fixes for the flaws. May calls on neuroscience and psychology to help explain the fatal flaws, then draws on interviews with the most innovative thinkers in the world as well as his decade of field experience in coaching individuals and teams to deliver the seven best techniques for avoiding them.

CONTACT:
Elena Christie
McGraw Hill Education
(646) 766-3195
Email

SOURCE Matthew E. May

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